Film critics' role in shaping cinema faces new challenges amid social media influence
3 weeks, 2 days ago

Film critics' role in shaping cinema faces new challenges amid social media influence

New Indian Express  

THIRUVANANTHAPURAM: Film critics are known to be opinionated, scalpel-witted, and even caustic. Yet, the likes of Quentin Tarantino, the acclaimed Hollywood director known for mixing cathartic, suave violence, profane dialogues, and show of pop culture in his landmark movies, took them seriously, at least in his younger days. It is said that Alfred Hitchcock began to be taken seriously in his homeland, and in Hollywood, thanks to the French critics at the acclaimed publication Cahiers du Cinéma. Social media influencers now call the shots, telling their followers what to watch, and spicing their comments with tidbits on popular actors. It was in this context that the film industry railed against what it termed as ‘review bombing,’ which involves influencing the rating system via a semi-organised campaign of online negative reviews.

History of this topic

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