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Nagaland’s own ’Amazon’
Live MintOver the past seven months, people across Nagaland have discovered a new e-commerce marketplace. The website’s “Go Local” section features a host of interesting products—from Umungthi wine and Naga rice to a potato organic soap and axone, or fermented soybean. With a name that means “buy from here” in Nagamese, the e-commerce website was founded by a team of seven like-minded people, aged 27-35—four IT and communication professionals, Imnajungshi Nokdir, Mughato Swu, Longhsithung Lotha and Achila, two marketing specialists, Renjamo Tsanglao and Tia, and financial analyst Toni Chishi. “For other states, we tap prominent delivery service providers,” says Mughato. Yetekinibi, an e-commerce site of Nagaland, promotes the local entrepreneurs and offers a range of products with quality service.”
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