Apple’s India engineers push iPhones closer to hinterlands with local languages
2 weeks, 4 days ago

Apple’s India engineers push iPhones closer to hinterlands with local languages

Live Mint  

New Delhi: Last month, Apple announced that starting April, its iPhones will support 10 Indian languages. Thanks to the expertise of its Indian teams working with global ones, support for local languages will not just help Apple catch up with what Google’s Android has offered in India for years—it will also help it capture more first-time phone buyers from non-metropolitan markets across the country, experts said. Apple’s Indian teams A person with direct knowledge of the matter told Mint that the introduction of the new languages involved “crucial contributions from Apple’s India teams, which work cross-functionally across various aspects of the company’s software development, with their global counterparts". Introducing loacl languages “Introducing native support for languages definitely makes a case for Apple’s buyers to consider the brand, when it is compared with another brand on the retail shop floor. Local language support will only make its positioning stronger, and help tap the tier-II markets and beyond since that would be a new market for Apple to enter into," IDC’s Singh said.

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