How to get your data ready for the generative AI revolution
The IndependentFivetran is a Business Reporter client. Flawed data processes will be more apparent in generative AI use than in most other areas, but while humans can separate sense from nonsense, machines can’t – potentially leading to misguided business decision-making. Fivetran’s research shows that senior technical stakeholders don’t trust AI – and, in fact, are losing revenues due to underperforming AI models based on bad data. Enforce good data governance The same way you wouldn’t give every visitor to your home the code to your safe, so must there be limitations on what data businesses give AI access to. Organisations that already take advantage of automated data movement and solid data governance foundations won’t need to apply the brakes on AI projects.