
Google’s new spending binge shows a company playing catch-up
Hindustan TimesAlphabet Inc.’s first-quarter results came with a clear message to Wall Street: The company is embarking on a new spending binge to chase its biggest rivals. Google’s higher spending in the first quarter shaved operating profit margins to 22 percent from 27 percent a year earlier. Google’s parent posted the strongest sales growth in almost four years on Monday, indicating marketers kept flocking to its services amid rising scrutiny of digital ads. Chief executive officer Sundar Pichai told investors that Google’s nascent hardware unit, which builds smartphones and speakers rivaling Amazon and Apple, is two to three years from “the scale that we want to see.” The investment required for this includes custom chips designed in-house, an expensive skill that Apple has been developing for years. While increased concern about privacy and new regulation may crimp Google’s ad business at some point, the company’s broad reach, vast resources and dominant market share mean smaller rivals may have more to lose.
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