Mahindra, IndiGo Slug It Out Over ‘6e’ Trademark
Deccan ChronicleNew Delhi: Mahindra & Mahindra and InterGlobe Aviation, which owns IndiGo airlines, were on Tuesday locked in a tussle over infringement of the '6e' trademark, despite the automaker claiming it is in discussions to find an amicable solution. The automaker, which introduced two electric brands -- BE 6e and XEV 9e -- earlier this month, said its trademark 'BE 6e' differs from IndiGo's '6E', eliminating any risk of confusion. "The 6E mark is an integral part of IndiGo's identity for the past 18 years and is a registered trademark that holds strong global recognition. The "6E" mark, whether standalone or in its variants and formative forms, is extensively used by IndiGo for its offerings and for goods and services provided in collaboration with trusted partners," IndiGo said in a statement.