Instagram introduces age verification tools for UK users
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Instagram’s age estimation system sees the company working with UK firm Yoti, which specialises in the technology. The two companies said that after a user records their selfie it is shared with Yoti, which uses its technology to analyse facial features and then share an age estimation with Instagram. “That’s why today’s announcement is such an important step, and why we’re particularly excited to be working with Yoti, who are leading the way in building effective technology to verify age, while putting privacy first. “This work complements our ongoing efforts to improve our age detection technology, and to develop new ways to give teens the safest and most meaningful experience possible on Instagram.” Julie Dawson, chief policy and regulatory officer at Yoti, said: “Proving age online is a complex, industry-wide challenge.