Twitter changes logo to ‘X’, replacing blue bird symbol
Al JazeeraElon Musk followed through on his announced plans to remove the iconic logo. “He conquered the castle, now he’s flying his own flag.” Mixed reactions The new logo garnered mixed reactions from users and sparked confusion about what tweets would now be called, while marketing and branding experts said the rebrand risked throwing away years of Twitter’s name recognition. Tumultuous takeover Under Musk’s tumultuous tenure since he bought Twitter in October 2022, the company has changed its business name to X Corp, reflecting his vision to create a “super app” like China’s WeChat. “The last few months have been tumultuous at Twitter and I don’t think a new brand is going to solve everything,” Drew Benvie, the CEO of social media consultancy Battenhall, said. “This is less about reinventing Twitter and more about building a brand around Elon Musk’s empire, including SpaceX, where the X branding really connects a little more closely.” It now also has new competition from Facebook parent Meta, which earlier this month launched its own text-based platform, called Threads, which has up to 150 million users according to some estimates.