Not a rosy picture on the silver screen in Kerala
The HinduWhen actor Tini Tom dropped the bombshell over the use of drugs in the Malayalam film industry, he was literally letting the genie out of the bottle. A hushed up subject in the industry circles is now out in the open with the Kerala Film Chamber of Commerce and Industry, the apex body of trade organisations in Malayalam film industry, and the Kerala Film Producers’ Association admitting to the menace while extending support to the enforcement agencies to crack down on suspected drug abuse in the industry. Unless there is a concerted effort, the industry may slip into a major crisis soon,” says G. Sureshkumar, president of the Kerala Film Chamber of Commerce. Urging the OTT platforms to take a decision that they will buy only movies that are unique in content, Sabu Cherian, former chairman of the Kerala State Film Development Corporation and executive committee member of the Film Federation of India, says it will pave way for re-branding a movie as per its content and not on the brand value of lead actors. “FEFKA will be soon holding detailed discussions on the various issues facing the industry, including the topic of suspected drug use,” he says.