Home buyers becoming more ‘price sensitive’, says property website
The IndependentSign up to our free money newsletter for investment analysis and expert advice to help you build wealth Sign up to our free money email for help building your wealth Sign up to our free money email for help building your wealth SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Home buyers are becoming more “price sensitive”, with the gap between asking and selling prices widening, according to an index. There is a sizable pipeline of sales that will complete in the first half of 2025 Richard Donnell, Zoopla Despite heightened price sensitivity, Zoopla said that the volume of agreed sales is 30% higher than a year ago. Richard Donnell, executive director at Zoopla, said: “Buyers and sellers returned to the housing market in 2024 having delayed moves in the face of higher mortgage rates. “More sales have supported a return to house price growth across the country but home buyers have become more price sensitive in recent weeks as mortgage rates drift higher.” He predicted: “Affordability constraints will keep the pace of house price growth in check over 2025 but there will be enough price inflation to support 5% more home moves.”