The NBA’s next broadcast deal: After MLS’ payday with Apple, what can we expect?
2 years, 9 months ago

The NBA’s next broadcast deal: After MLS’ payday with Apple, what can we expect?

New York Times  

Broadcast rights money has been the lifeblood of American sports for decades, and Tuesday’s news that Major League Soccer landed a 10-year, $2.5 billion global deal with Apple Inc. is the latest windfall for a domestic league. “There are relatively few top sports properties coming onto the marketplace in the next few years,” said Lee Berke, president and CEO of Scarsdale, N.Y.-based sports media consulting firm LHB Sports, Entertainment & Media Inc. “If you’re a sports media company, you have to be focused on the NBA.” He didn’t offer a dollar-figure estimate for what the NBA could land but agreed it’ll be a notable increase. It’s going to be a very aggressive marketplace.” Media consultant Ed Desser, a former NBA senior executive who has negotiated TV rights deals for teams across several major league teams and organizations, said the MLS deal is a “landmark” for the sports broadcast industry and noted a few elements could affect how the NBA structures its next media deals. The NBA’s timing could turn out to be ideal, as some additional deals, particularly for college conferences and NASCAR, will be done by then.” Unlike MLS, a major portion of NBA team-level revenue comes from regional sports network rights deals in their local markets — a model also used by MLB and the NHL because of their large game inventories. Rethinking how to maximize local broadcast rights will be top of mind, especially with potential expansion on the horizon.” There also is a major differentiator between MLS and the NBA: Major League Soccer, which launched in 1996 as the U.S.’ fifth major men’s league, isn’t the most popular professional league in its sport in the United States — Britain’s Premier League and Mexico’s Liga MX command larger American soccer audiences.

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