Twitter: Elon Musk, Mark Zuckerberg and the bitter battle for the future of social media
The IndependentJust days after agreeing to a cage fight with Elon Musk, Mark Zuckerberg was asked, “in the name of camaraderie”, to say something positive about his tech rival. “I always thought that Twitter should have a billion people using it… The idea coupled with good execution should get there.” His comments followed years of barbs between the billionaires, seemingly stemming from the moment Musk accidentally exploded Zuckerberg’s internet satellite. “In contrast, Meta has billions of active users to market the new app to, making it easier for them to drive adoption in comparison to another platform that would need to acquire new users.” open image in gallery Despite its vast user base – Instagram has 2.3 billion users compared to Twitter’s 330 million – Meta has consistently failed at launching its own spin-off apps. “Threads looks set to be a Twitter killer, and comes at the worst possible time for Elon Musk’s doomed social network,” said Drew Benvie, CEO of social media consultancy firm Battenhall. “With Twitter becoming more unreliable, costly and unsafe than ever, I expect users will vote with their fingers … Because of that, I wouldn’t be surprised if Threads becomes larger than Twitter.” Meta did not mention Twitter by name in the announcement of Threads, however, Zuckerberg was quick to acknowledge the clear similarities between the two apps.