Digital Disconnect: Where Should Artistes Draw The AI Line?

Paul McCartney is no stranger to artificial intelligence. Now, McCartney appears to be on the AI circuit yet again, this time using the technology to “extricate” late bandmate John Lennon’s voice from an old demo to finish a much-hyped final Beatles recording, slated to release sometime later this year. McCartney’s call to use AI to produce a track comes at a time when the world seems divided over a potent conundrum — where do artistes draw the line when it comes to AI? Director Peter Jackson in his extensive 2021 Beatles documentary “Get Back” used custom AI tools to separate the band members’ voices from background noise. Executed sensitively, the ad didn’t create an immediate uproar, but left millions in the country in tears, including the first lady Rosângela Lula da Silva, who tweeted, “It’s seven-something in the morning … and I’m bawling my eyes out.” 7 e pouco da manhã aqui na Argentina e eu me acabando de chorar 😭😭😭 pic.twitter.com/oj0N4hf6Xe — Janja Lula Silva July 4, 2023 AI is definitely seen as a threat by many.