After 10 years of development, Apple abruptly cancels its electric car project
9 months, 3 weeks ago

After 10 years of development, Apple abruptly cancels its electric car project

NPR  

After 10 years of development, Apple abruptly cancels its electric car project Enlarge this image toggle caption Jeff Chiu/AP Jeff Chiu/AP Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history. Apple executives on Tuesday informed teams working on the tech giant's vehicle, called Project Titan internally, that hundreds of employees who worked on the car will be shifted to divisions working on artificial intelligence, according to multiple reports. The news that Apple is scrapping its car project was first reported by Bloomberg, which said Apple was struggling in its quest to crack self-driving technology, just as the market for electric vehicles was beginning to slow. The prospect of Apple, one of richest companies in the world, releasing an Apple-branded car had the potential to transform the auto industry and was being closely watched by auto executives and Apple diehards alike.

Car Apple Project  vehicle  apple  selfdriving  project  electric  company  employees  cancels  abruptly  working  technology  development  car

History of this topic

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders
6 months, 2 weeks ago

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Monday's conference “represents the most important event for …

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams
8 months, 2 weeks ago

Apple to lay off at least 600 people, especially from Apple Car and Micro-LED teams

Firstpost  

Apple has had to take some tough business calls. Among those affected, at least 87 individuals were employed at a secretive Apple facility dedicated to next-generation screen development, while others were associated with the now-discontinued car project. The layoffs primarily impacted Apple’s main car-related office in Santa Clara, California, with approximately 371 employees released, alongside additional layoffs at satellite offices. …

Apple to lay off more than 700 employees after halting various projects
8 months, 2 weeks ago

Apple to lay off more than 700 employees after halting various projects

India TV News  

Apple is reportedly planning to lay off its hundreds of employees. This comes after the company has cancelled its Apple Car project and is also reconsidering its in-house Micro-LED displays development project. The company's layoffs were made public through Worker Adjustment and Retraining Notification notices filed in California. As reported by 9to5Mac, which has seen the WARN report provided by …

Tech Tonic | Adieu, Apple car! You prove it is not easy to make a motor vehicle
9 months, 3 weeks ago

Tech Tonic | Adieu, Apple car! You prove it is not easy to make a motor vehicle

Hindustan Times  

We’ve just had a rare sighting. Wall Street was never convinced Apple could make one, and analysts are cheering Apple for “ripping the band-aid off” saying “Apple has little to gain from building their own vehicles”. The photos may not betray as such, but I can tell from my in-person attendance at the Xiaomi SU7’s first moment in the sun …

RIP Apple Car. This Is Why It Died
54 years, 11 months ago

RIP Apple Car. This Is Why It Died

Wired  

After a decade of rumors, secretive developments, executive entrances and exits, and pivots, Apple reportedly told employees yesterday that its car project, internally called “Project Titan,” is no more. Any tech company hoping to break into the automotive space “needs partnerships,” says K. Venkatesh Prasad, the senior vice president and chief innovation officer at the Center for Automotive Research, a …

Social media mocks Apple as it scraps its autonomous electric car plans after a decade of work - as one user jokes 'they realised it would require Windows!'
9 months, 3 weeks ago

Social media mocks Apple as it scraps its autonomous electric car plans after a decade of work - as one user jokes 'they realised it would require Windows!'

Daily Mail  

Despite spending billions of dollars on the project in the past 10 years, Apple has scrapped efforts to build its own self-driving electric car. One X user said: 'Apple has cancelled plans to make a car after realizing it would require windows' 'Good thing we still have the original Apple car!' Another user joked that the 'charging solution proved a …

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects
9 months, 3 weeks ago

Apple To Stop Working On Its Tesla Rival, Focus Shifts On GenAI And Other Projects

News 18  

Apple has been working on its own electric car division for more than 10 years but it seems the company has decided to end that dream and focus on other matters. The report from Bloomberg states Apple informed about this big decision in front of 2,000 employees who have been part of the car project, and some of these will …

Apple pulls the plug on its billion-dollar car project to focus on generative AI
9 months, 3 weeks ago

Apple pulls the plug on its billion-dollar car project to focus on generative AI

Hindustan Times  

Apple has scrapped its long-rumoured electric car project, according to multiple sources, putting an end to a secretive and costly endeavour that has been in the works for over a decade. The electric car project, known as Project Titan, was estimated to have cost Apple billions of dollars in research and development, and its cancellation is a significant reversal of …

Source shares Apple's full stop on Apple Car project
9 months, 3 weeks ago

Source shares Apple's full stop on Apple Car project

China Daily  

A screenshot from Mark Gurman's social media where he shares that Apple canceled the Apple Car project after a decade-long, multi-billion effort to rival Tesla. The news first came from technology journalist Mark Gurman on his social media where he wrote: "Apple cancels the Apple Car project after a decade-long, multi-billion effort to rival Tesla. It was said that Jeff …

Apple pulls plug on electric car dream
9 months, 3 weeks ago

Apple pulls plug on electric car dream

The Telegraph  

Apple has cancelled its plans to build an electric car after reports that it was struggling to create a self-driving vehicle. It aimed to deliver breakthrough battery technology that would radically cut their cost, according to insiders, and create car software that would mean the car would genuinely drive itself. In January, it was revealed that Apple was delaying the …

Apple's effort in testing self-driving car technology paced up: Details
10 months, 2 weeks ago

Apple's effort in testing self-driving car technology paced up: Details

India TV News  

Apple has ramped up its self-driving car testing and has logged over 450,000 miles of autonomous driving in the US from December 2022 to November 2023. The Wired reports that Apple has a permit to test autonomous vehicle tech on California’s public roads only if the company has a safety driver behind the wheel. Meanwhile, Google’s Waymo drove 3.7 million …

Apple car: Electric vehicle debut postponed to 2028
11 months ago

Apple car: Electric vehicle debut postponed to 2028

The Telegraph  

Apple has pushed back the launch date for its long-rumoured electric vehicle and scaled back its self-driving features as the iPhone maker struggles with the shift from gadgets to cars. Dan Ives, a technology analyst at Wedbush Securities, said developing an electric car had proved “arduous” for Apple. The car will feature what is known as “level two” autonomous driving …

Apple to release their car in 2026, will not be able to give full self-driving feature at launch
2 years ago

Apple to release their car in 2026, will not be able to give full self-driving feature at launch

Firstpost  

Apple will be launching their first car in 2026. The car will cost about $100,000, use specially designed Apple silicon and will not have full self-driving features. Earlier reports suggested Apple may have been going for a fully autonomous design without a steering wheel or pedals. “In a significant shift for the project, the company is now planning a less-ambitious …

Apple again delays its first self-driving car launch, now schedules for 2026
2 years ago

Apple again delays its first self-driving car launch, now schedules for 2026

Hindustan Times  

Apple Inc. has scaled back ambitious self-driving plans for its future electric vehicle and postponed the car’s target launch date by about a year to 2026, according to people with knowledge of the matter. The car project, dubbed Titan inside the company, has been in limbo for the past several months as Apple executives grappled with the reality that its …

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.
2 years, 3 months ago

People are more interested in buying an Apple car than a Tesla, shows poll. Here's why.

Firstpost  

In a recent poll, Apple ranked third as the most preferred car brand in the US, even before they officially unveiled a car. According to a 200,000 new-vehicle owners survey by Strategic Vision, Apple is the third in a list of brand considerations that people would “love” and consider buying a car from. Of all the people polled in the …

Apple hires top Lamborghini executive for its Apple Car project team
2 years, 4 months ago

Apple hires top Lamborghini executive for its Apple Car project team

Firstpost  

Apple has hired one of Lamborghini’s top executives to help the Cupertino-based tech giant to develop its own car. Apple has recently hired one of Lamborghini’s top executives to help them design and develop their own car. Apple’s Car project, also called Project Titan has been in the news since the early 2010s and has had its ups and downs …

Apple’s electric car could debut as soon as 2025: Report
3 years, 1 month ago

Apple’s electric car could debut as soon as 2025: Report

Live Mint  

Apple Inc is pushing to launch its electric car as early as 2025 and refocusing the project around full self-driving capabilities, Bloomberg News reported on Thursday, citing people familiar with the matter. Apple's ideal car would have no steering wheel and pedals, with interiors designed around hands-off driving, the report said. "It's a matter of when, not if," Wedbush analyst …

Apple accelerates work on car, aims for fully autonomous vehicle
3 years, 1 month ago

Apple accelerates work on car, aims for fully autonomous vehicle

Al Jazeera  

Apple’s ideal car would have no steering wheel and pedals, and its interior would be designed around hands-off driving. For the past several years, Apple’s car team had explored two simultaneous paths: creating a model with limited self-driving capabilities focused on steering and acceleration — similar to most current cars from Tesla Inc. — or a version with full self-driving …

Apple's car project chief Doug Field joins Ford
3 years, 3 months ago

Apple's car project chief Doug Field joins Ford

India Today  

Doug Field, the man in charge of Apple's much secretly kept car project, has left the technology major to join Ford. Field's exit marks the fourth such departure of a top executive from Apple's car project since February this year. Apple's plan to develop a self-driving electric car first started taking shape around 2014. That's when Field entered the project …

Apple car chief leaves for Ford
3 years, 3 months ago

Apple car chief leaves for Ford

The Hindu  

Ford has hired head of Apple’s car project, Doug Field, to lead its advanced technology and embedded systems as the company looks to bolster EV and self-driving plans. In his new role, effective today, Field will lead Ford’s Embedded Software and Hardware organisation currently consisting of Vehicle Controls, Enterprise Connectivity, Features, Integration & Validation, Architecture & Platform, Driver Assistance Technology …

Apple’s car obsession is all about taking eyes off the road
3 years, 5 months ago

Apple’s car obsession is all about taking eyes off the road

Live Mint  

At first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. A Waymo minivan moves along a city street as an empty driver's seat and a moving steering wheel drive passengers during an autonomous vehicle ride, as passengers view a detailed viewing screen, Wednesday, April 7, …

Apple’s car obsession is all about taking eyes off the road
3 years, 5 months ago

Apple’s car obsession is all about taking eyes off the road

LA Times  

At first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative. “Each of these companies, including Facebook, want to be a part of or even control and dominate every part of citizens’ lives,” said professor Raj Rajkumar, who leads the Robotics Institute at Carnegie Mellon University. …

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook
3 years, 8 months ago

Apple and autonomous vehicles an ideal match, hints company chief Tim Cook

Firstpost  

One option for Apple could be to build an autonomous driving platform for automakers. Apple chief Tim Cook portrayed self-driving cars as an ideal match for the technology giant during an interview released Monday by the New York Times. “An autonomous car is a robot and so there are a lots of things you can do with autonomy; we will …

First Apple Car to be Based on Hyundai-Kia EV Platform, Built in Association With GM, PSA
3 years, 10 months ago

First Apple Car to be Based on Hyundai-Kia EV Platform, Built in Association With GM, PSA

News 18  

The first Apple electric car will be built on Hyundai’s electric vehicle platform and the initial model could lead to new vehicles built in association with General Motors and European manufacturer PSA, TF Securities analyst Ming-Chi Kuo has said. In a fresh note to investors issued late on Monday, Kuo said that Apple’s deep collaboration with current automakers who have …

Hyundai first confirmed talking to Apple for Apple Car and then backed away
3 years, 11 months ago

Hyundai first confirmed talking to Apple for Apple Car and then backed away

India Today  

Hyundai Motor Group confirmed that it is holding discussions with Apple over co-creating the Apple Car. The Korean automaker said that Apple is talking to a number of global automobile companies for the production of the electric car and that Hyundai Motor Group is one of them. When the South Korean Daily reported Hyundai is in talks with Apple for …

Hyundai stock skyrockets on Apple car reports
3 years, 11 months ago

Hyundai stock skyrockets on Apple car reports

CNN  

Hong Kong CNN Business — Hyundai’s stock recorded its best day in at least two decades after the South Korean automaker was reported to be in early talks with Apple to develop self-driving electric cars. A Bloomberg report this week, also citing unnamed sources, said that Apple has begun early development work on an electric vehicle, but any resulting product …

These five patents offer hints about what an Apple car could look like
3 years, 11 months ago

These five patents offer hints about what an Apple car could look like

CNN  

New York CNN Business — Talk of a possible Apple car is back. In this way, a passenger could read the page as a fixed object in the external environment while still seeing visual cues about the car’s movements, allowing them to “work, view, or read in comfort without experiencing motion sickness as may occur if the passenger was trying …

Apple Car speculation is back. Here’s what we know so far
3 years, 11 months ago

Apple Car speculation is back. Here’s what we know so far

CNN  

New York CNN Business — Longstanding speculation that Apple will release its own electric, self-driving car was reignited last week when Reuters, citing unnamed sources, reported that Apple plans to produce a passenger vehicle by 2024. Some experts think it’s more likely Apple will partner with one or multiplecar makers to sell a car operating system, self-driving software or other …

An Apple-Tesla showdown on the factory floor is in the works
4 years ago

An Apple-Tesla showdown on the factory floor is in the works

Live Mint  

It was kind of inevitable that Tesla Inc.’s biggest challenger wouldn’t be a car company. Yet the effort Automotive suppliers, including Taiwan’s Hota, have been told by Apple to ramp up production of parts ahead of a launch as early as next September, as reported. “You can’t just go to a supplier like Foxconn and say: Build me a car.” …

Apple Targets 2024 for Passenger Vehicle Production: Report
4 years ago

Apple Targets 2024 for Passenger Vehicle Production: Report

The Quint  

Apple is moving forward with self-serving car technology, targeting 2024 to produce a passenger vehicle which will host its own battery technology, reported Reuters quoting sources. The passenger vehicle project, known as Project Titan, focuses on a new battery design which could “radically” reduce the cost of batteries and increase the vehicles range. The Cupertino giant also recently purchased autonomous …

Apple plans self-driving electric car by 2024: Report
4 years ago

Apple plans self-driving electric car by 2024: Report

India TV News  

Tech giant Apple is planning to venture into the automobile sector. It said that Apple is also working on its own battery technology that will be integrated with the new passenger vehicle. Notably, Doug Field, an Apple veteran who had worked for Elon Musk's Tesla, returned to oversee the project two years ago. If Apple makes a breakthrough in a …

Apple self-driving car to hit market in 2024: Report
4 years ago

Apple self-driving car to hit market in 2024: Report

Live Mint  

Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters. Central to Apple's strategy is a new battery design that could "radically" reduce the cost of batteries and increase the vehicle's range, according to a third person …

Discover Related