Sanjay Leela Bhansali’s ‘Heeramandi’ and Imtiaz Ali’s ‘Amar Singh Chamkila’ propel India to third place in Netflix Q2 revenue per cent growth
8 months ago

Sanjay Leela Bhansali’s ‘Heeramandi’ and Imtiaz Ali’s ‘Amar Singh Chamkila’ propel India to third place in Netflix Q2 revenue per cent growth

The Hindu  

Propelled by the popularity of titles such as “Heeramandi: The Diamond Bazaar”, “The Great Indian Kapil Show” and “Amar Singh Chamkila”, India has emerged as the third country in revenue per cent growth for streaming service Netflix in its second quarter. In Q2, India was the second and third country in terms of paid net adds and revenue per cent growth, respectively due to the success of titles like Sanjay Leela Bhansali’s “Heeramandi: The Diamond Bazaar”, which had 15 million views to become the streamer’s biggest Indian drama series ever. Imtiaz Ali-directed biopic “Amar Singh Chamkila” with 8.3 million views was another major title for Netflix, which also registered success with licensed films such as Kiran Rao’s “Laapataa Ladies” and Ajay Devgn-starrer horror drama “Shaitaan”. In the fiction space, most anticipated returning titles are “Yeh Kaali Kaali Ankhein” season two, “Phir Aayi Hasseen Dillruba”, “The Great Indian Kapil Show S2”, the third season of “Fabulous Lives Vs Bollywood Wives”.

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