Gucci heirs says ‘House of Gucci’ narrative is inaccurate

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. “The film’s production did not bother to consult the heirs before describing Aldo Gucci – president of the company for 30 years – and the members of the Gucci family as thugs who were ignorant and insensitive to the world around them, attributing entirely fabricated attitudes and conduct to the protagonists of the notorious events,” the family’s statement said. They also said they reserve the right to "Take any action necessary to protect the name, image and dignity of themselves and their loved ones.” The Gucci family has not been involved with the Gucci fashion house since 1993, when Maurizio sold his remaining stake to the Bahrain-based company, Investcorp It was later bought by the French group PPR, which is now Kering. Scott has previously defended himself and his film against criticisms from the Guccis, including Patrizia Gucci’s comment to The Associated Press that they were, “ stealing the identity of a family to make a profit. It was at times absurd, but ultimately it was tragic.” The fashion house cooperated with “House of Gucci,” opening its archives to the film company for wardrobe and props.