What’s going on with Scooter Braun’s artist roster? What we know and what’s still speculation

LOS ANGELES — Scooter Braun is one of the most recognizable names in the music business for his singular work as an executive and entrepreneur. Later, in 2007, Braun started his own talent management company, SB Projects, where in 2008, he’d discover Justin Bieber on YouTube, growing the teen heartthrob’s profile by utilizing social media. SB Projects encompasses a few ventures: Management, which included clients like Bieber, Ariana Grande, J Balvin, and for a short-stint, Kanye West; Sheba Publishing, a joint venture with Universal Music Group Publishing; and Schoolboy Records, a record label first put on the map by Braun’s client Asher Roth and his 2009 hit “I Love College.” Braun operated his assorted companies under one entity called Ithaca Holdings. As a result, Swift announced that she would re-record her albums to own her new masters in a project called “Taylor’s Version.” In April 2021, Braun sold Ithaca Holdings to HYBE — the publicly traded company formerly known as Big Hit Entertainment, best known for creating the K-pop group BTS — in a $1.05 billion deal. There has been speculation that if Braun’s artists are leaving SB Projects management, it is because Braun is slowly placing his focus on HYBE America instead of acting as an artist manager.