Making Alexa learn Hindi: ‘We built a rich vocabulary to understand context’
Hindustan TimesFour years is a long time. Every day, Alexa users demand 21.6 lakh songs, there are 1.7 lakh queries including about cricket, 8.6 lakh request within the Amazon Shopping app and 2.6 lakh smart home control commands sent out. While Assistant was part of Android phones, it was only after Amazon’s aggressive push with Alexa in 2018 and beyond, did Google react with the Nest smart speakers. “In the initial days, you had to go to settings, you had to change your language, whereas now everything is seamless,” says Kumar, talking about Alexa’s ‘Hinglish’ understanding skills. Echo line-up of smart speakers, Echo Show smart displays, Fire TV devices, the Amazon app on Android phones and a long list of third-party brands that have Alexa built-in and Works With Alexa labelling on certain products — these include laptops made by HP, TVs by OnePlus, Samsung and LG, smartwatches by Amazfit, Boat and Noise, audio products by Bang & Olufsen, Marshall and Bose as well as smart home products by Qubo, Ecobee and Syska.