Daily Mail owner files antitrust suit against Google, citing Royals coverage
Live MintThe Daily Mail’s owner filed an antitrust suit against Alphabet Inc.’s Google on Tuesday, alleging the tech giant manipulates search results and advertising auctions in ways that harm online publishers. The Daily Mail’s concerns stem in part from its assessment that its coverage of the U.K.’s royal family in 2021 has been played down in Google’s search results, a spokesman for the publisher said. In the suit brought by the Mail’s owner, Associated Newspapers Ltd., and its U.S. unit, Mail Media Inc., the publisher alleges Google linked its search engine and ad-sales platform to put pressure on publishers, abusing its market power. Google later tweaked its technology to counteract that tactic and restored the Daily Mail’s normal search performance, the suit alleges.
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