'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney
1 year, 11 months ago

'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney

Daily Mail  

The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch, according to a new report. Mulvaney's Instagram beer promotion saw the influencer knocking back Bud Light in the tub Bud Light gave the influencer a commemorative can of beer Bud Light's parent company has lost more than $6billion in market capitalization since announcing its partnership with Mulvaney The controversial partnership saw Mulvaney, a biological male who began transitioning in 2021, promote America's bestselling beer to 11 million followers on social media in a series of partnered posts. Trans activist Dylan Mulvaney is seen arriving at a studio in Hollywood on Tuesday Alissa Heinerscheid told the Make Yourself at Home podcast on March 30 that she was convinced Bud Light must incorporate 'inclusivity, it means shifting the tone, it means having a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men' Alissa Heinerscheid, vice president of marketing for Budweiser, was seen in a series of leaked photos from 2005 at a Harvard social club event downing bottles of beer The photos came straight from Heinerscheid's Facebook, under the album 'Isis Senior Reverse Initiation Scavenger Hunt,' before she deleted them Heinerscheid claimed she had a 'super clear' mandate 'to evolve and elevate this incredibly iconic brand.' Photos posted on Heinerscheid's Facebook account have since circulated showing the Bud Light VP blowing up condoms and chugging bottles of lager at one of many Harvard social club parties.

Marketing Beer Brand Influencer Partnership Bud Light Harvard Bud Mulvaney Dylan Mulvaney Light Heinerscheid  beer  partnership  partnering  trans  bud  aware  senior  marketing  brand  dylan  lights  level  light  heinerscheid  mulvaney  influencer

History of this topic

Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt
10 months ago

Dylan Mulvaney finds unusual way to punish ND Republican for his 'hate and ignorance' after Cameo stunt

Daily Mail  

The fundraiser is payback for GOP wannabe Rick Becker's campaign stunt The transgender TikToker Dylan Mulvaney has found an unusual way to get one back against the Republican who duped her into taking part in a stunt to boost his political campaign. In her new TikTok post, Dylan Mulvaney says she had 'no idea' that Republican House candidate Rick Becker …

Evidence Is Building That Samuel Alito’s Brain Is Filled to the Brim With Right-Wing Internet Chum
55 years, 3 months ago

Evidence Is Building That Samuel Alito’s Brain Is Filled to the Brim With Right-Wing Internet Chum

Slate  

Last week, the New York Times broke the news that there was an upside-down American flag flying outside Supreme Court Justice Samuel Alito’s Virginia home for some period of time, possibly several days, in January 2021. In a statement and subsequent interview, Alito has said that his wife was responsible for the flag display choice, explaining that she had raised …

Bud Light reveals cost of sales hit after trans influencer backlash
1 year, 1 month ago

Bud Light reveals cost of sales hit after trans influencer backlash

The Independent  

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Budweiser and Stella Artois brewer says sales growth driven by higher prices
1 year, 1 month ago

Budweiser and Stella Artois brewer says sales growth driven by higher prices

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The maker of Budweiser and …

Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
1 year, 1 month ago

Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash

Associated Press  

FRANKFURT, Germany — Anheuser-Busch InBev — maker of Budweiser, Bud Light, Stella Artois and Corona — reported better-than-expected net income in the fourth quarter despite lower beer volumes. The Leuven, Belgium-based beverage company said Thursday that its fourth-quarter operating earnings, which exclude financial factors such as interest and taxes, rose 7% to $19.98 billion, or 82 cents per share. Bud …

Trump claims he’s making a list of ‘woke’ companies as he begs supporters to give Bud Light a ‘second chance’
1 year, 1 month ago

Trump claims he’s making a list of ‘woke’ companies as he begs supporters to give Bud Light a ‘second chance’

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Donald Trump has urged conservatives to relax their boycott of …

Woke-free' beer company launched as alternative to Bud Light releases 'Real Women of America' calendar starring Riley Gaines and will donate 10% of sales to her foundation to fight trans athletes in s
1 year, 3 months ago

Woke-free' beer company launched as alternative to Bud Light releases 'Real Women of America' calendar starring Riley Gaines and will donate 10% of sales to her foundation to fight trans athletes in s

Daily Mail  

A 'woke-free' beer company has released a calendar for 'conservative dads' featuring the 'real women of America'. Conservative Dad's Ultra Right Beer was launched to compete against Bud Lite following its disastrous partnership with Dylan Mulvaney. The beverage company recently teamed up with women's sports advocate Riley Gaines to sell a 'Real Women of America' 2024 Calendar. The beverage company …

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
1 year, 5 months ago

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash

Associated Press  

Anheuser-Busch InBev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales in the third quarter, in a sign of continuing fallout from a promotion with a transgender influencer. The world’s largest brewer and parent company of Bud Light said its revenue climbed 5% to $15.6 billion for the July-September …

Dana White defends UFC's £87million-a-year sponsorship deal with Bud Light, labels critics as 'dummies' and insists that all commercial contracts 'are for the money'
1 year, 5 months ago

Dana White defends UFC's £87million-a-year sponsorship deal with Bud Light, labels critics as 'dummies' and insists that all commercial contracts 'are for the money'

Daily Mail  

Dana White has fiercely hit back at critics of UFC's record-breaking sponsorship deal with Bud Light. UFC president Dana White hit back at critics of the brand's new lucrative sponsorship deal Some UFC fans threatened to boycott the sport after the new sponsorship deal was annouced Mulvaney worked with Bud Light in April as part of their March Madness campaign …

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash
1 year, 5 months ago

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash

Associated Press  

NEW YORK — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will …

Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history' as embattled beer company attempts to fight back after Dylan Mulvaney backlash: Dana White says their 'core values
1 year, 5 months ago

Bud Light partners with UFC in the 'biggest sponsorship deal in the sport's history' as embattled beer company attempts to fight back after Dylan Mulvaney backlash: Dana White says their 'core values

Daily Mail  

Brewer Anheuser-Busch are reuniting with the popular promotion company after a tumultuous year for the business Beleaguered Bud Light has partnered with the UFC in a 'nine figure' deal that is reportedly the largest in the sport's history Anheuser-Busch has announced a partnership with UFC, as the embattled beer company attempts to fight back following the Dylan Mulvaney backlash. Dana …

Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark
1 year, 6 months ago

Dylan Mulvaney says Bud Light backlash was a 'wake-up call' and 'feels guilty' that it 'affected a lot more lives' than just hers after sales plunged - as she reveals she now wants to meet Meghan Mark

Daily Mail  

The trans influencer now wants to meet Meghan Markle and Jill Biden She admits that she was ' concerned with her well-being' in the aftermath Trans-influencer Dylan Mulvaney says she wants to meet Meghan Markle while admitting she feels 'guilty' over the Bud Light backlash that cost the beer its American title and $400million in sales. The backlash caused Bud …

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
1 year, 7 months ago

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

The Independent  

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Modelo Especial is officially America's best-selling beer as it dethrones Bud Light in the wake of Dylan Mulvaney controversy as its sales dip 26.7% year-on-year
1 year, 7 months ago

Modelo Especial is officially America's best-selling beer as it dethrones Bud Light in the wake of Dylan Mulvaney controversy as its sales dip 26.7% year-on-year

Daily Mail  

Modelo Especial has officially triumphed over Bud Light as America's best-selling beer according to new data from grocery stores and beer retailers. Sales of Modelo have so far tis year surpassed Bud Light’s, whose sales slumped in the wake of the Dylan Mulvaney controversy. Modelo Especial has officially triumphed over Bud Light as America's best-selling beer Bud Light lost its …

Anheuser-Busch lost a staggering $390 MILLION in second quarter as Bud Light's sales to retailers plunge 14% in wake of brand's partnership with transgender influencer Dylan Mulvaney
1 year, 7 months ago

Anheuser-Busch lost a staggering $390 MILLION in second quarter as Bud Light's sales to retailers plunge 14% in wake of brand's partnership with transgender influencer Dylan Mulvaney

Daily Mail  

Anheuser-Busch blamed the 'volume decline' of Bud Light for the plunge In North America the company lost $390 million compared to last year in Q2 Anheuser-Busch has lost a whopping $390 million in US sales in the wake of its partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch lost a whopping $395million in US sales after they partnered with transgender influencer …

Consumer backlash against Bud Light knocks AB InBev US sales
1 year, 7 months ago

Consumer backlash against Bud Light knocks AB InBev US sales

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Stella Artois and Budweiser maker …

Dylan Mulvaney Opens Up On 'Trauma' Following Bud Light Backlash
1 year, 8 months ago

Dylan Mulvaney Opens Up On 'Trauma' Following Bud Light Backlash

Huff Post  

LOADING ERROR LOADING Dylan Mulvaney reflected on the “trauma” she now experiences whenever she openly shares her “trans joy” following the right-wing backlash to her partnership with Bud Light earlier this year. I am quite happy, but I’m not doing what I love, so it’s kind of a bittersweet thing.” The 26-year-old, who later noted it was “actually day 9,705 …

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
1 year, 8 months ago

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump

Associated Press  

NEW YORK — Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. The job cuts arrive during a rocky time for Anheuser-Busch, which has seen a months-long sales decline for Bud Light since April when conservative critics vowed to boycott the brand after the brewer sent a commemorative can …

Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis
1 year, 8 months ago

Dylan Mulvaney has a significantly higher favourability rating than Ron DeSantis

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Transgender TikTok star Dylan Mulvaney, whose promotion of BudLight led …

CNN apologises for misgendering trans influencer Dylan Mulvaney
1 year, 8 months ago

CNN apologises for misgendering trans influencer Dylan Mulvaney

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy CNN has apologised to …

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash
1 year, 8 months ago

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash

The Independent  

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Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash
1 year, 8 months ago

Influencer Dylan Mulvaney says Bud Light failed to support her amid transphobic backlash

The Independent  

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Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
1 year, 9 months ago

Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash

Associated Press  

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant. But it said it remains “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.” A …

Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash
1 year, 9 months ago

Dylan Mulvaney says Bud Light never contacted her after anti-trans backlash

LA Times  

Dylan Mulvaney says Bud Light did not “publicly stand” with her following the transphobic hate she received after her Dylan Mulvaney is speaking out against Bud Light following the anti-trans backlash she received from her In a Thursday TikTok video, the transgender influencer told her 10.7 million followers that she had “something uncomfy sitting on chest” about the public scrutiny …

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right
1 year, 9 months ago

Anheuser-Busch boss says no regrets over Dylan Mulvaney’s Bud Light ad despite uproar on right

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. “I think the conversation surrounding Bud Light has moved …

Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott
1 year, 9 months ago

Bud Light starts new ad campaign and tweets for first time in months after Dylan Mulvaney boycott

Daily Mail  

Bud Light has posted its first tweet since the company's ill-fated partnership with transgender influence Dylan Mulvaney as the company launches a new ad campaign and tries to return to being the 'beer of easy enjoyment.' Bud Light has launched a new ad campaign since pairing with transgender influencer Dylan Mulvaney in disastrous partnership The 'Crack a cold one: we've …

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'
1 year, 9 months ago

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'

Huff Post  

LOADING ERROR LOADING An executive at Anheuser-Busch InBev, the international beer company that oversees Anheuser-Busch, said the controversy that followed a Bud Light partnership with transgender TikTok influencer Dylan Mulvaney was an “important wake-up call.” “In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for …

Bud Light is no longer America’s top beer following anti-LGBTQ+ pushback
1 year, 9 months ago

Bud Light is no longer America’s top beer following anti-LGBTQ+ pushback

Associated Press  

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Dave William, Bump Williams’ vice president of analytics and insights, said Bud Light has been the …

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad
1 year, 9 months ago

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad

Daily Mail  

The ad agency that connected Dylan Mulvaney with Bud Light was reportedly in 'panic mode' following the two parties' failed partnership - as backlash continues to hurt the beer brand's bottom line. A video on the Silicon Valley agency shows of a swanky office - but is no more than a 'staged' statement according to a well-placed source It was …

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership
1 year, 9 months ago

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership

Daily Mail  

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney. Bud Light has faced boycotts since the April partnership with Dylan Mulvaney that has led to a drop in sales Since partnering with Mulvaney, Bud Light's parent company Anheuser-Busch …

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
1 year, 10 months ago

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response

Salon  

Anheuser-Busch, the parent company of Bud Light, received two important letters last week. This vague statement masquerading as a tepid call for unity simply angered everyone who was invested — resulting in last week's rush in the Anheuser-Busch mailroom. Cruz, along with Sen. Marsha Blackburn, R-Tenn., wrote that they wanted the Beer Institute's Code Compliance Review Board, which oversees the …

Former Anheuser-Busch exec warns Bud Light sales will 'get worse'
1 year, 10 months ago

Former Anheuser-Busch exec warns Bud Light sales will 'get worse'

Daily Mail  

A former Anheuser-Busch executive has warned that Bud Light sales will get 'worse and worse' after the partnership with transgender influencer Dylan Mulvaney. Bud Light sales fell for the fifth successive week as people continue to boycott it following the controversial collaboration and they were down by nearly 24 per cent in the week ending May 6. Former Anheuser-Busch executive …

How America went into meltdown after Bud Light's disastrous tie up with Dylan Mulvaney
1 year, 10 months ago

How America went into meltdown after Bud Light's disastrous tie up with Dylan Mulvaney

Daily Mail  

Millions of Americans have ditched the beer brand and sales have plummeted Mass boycotts across America, billions of dollars down the drain and bomb threats aren't what the marketing executives of Bud Light had in mind when they brought in transgender influencer Dylan Mulvaney for a new partnership. It all kicked off with Mulvaney, 26, sharing a video to her …

Chicago gay bar refuses to sell Bud Light beer products amid Dylan Mulvaney controversy
1 year, 10 months ago

Chicago gay bar refuses to sell Bud Light beer products amid Dylan Mulvaney controversy

Daily Mail  

It comes as Anheuser-Busch reported a 26 percent drop in sales amid backlash Bar officials denounced the beer company's 'abandoned' support of their partnership with trans influencer Dylan Mulvaney The Chicago gay bar, 2Bears Tavern Group, announced Thursday they will no longer serve Bud Light Chicago gay bars pledged not to sell Bud Light after Anheuser-Busch walked back their involvement …

'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered
1 year, 10 months ago

'Haters really wore me down for a second': Trans influencer Dylan Mulvaney slams being misgendered

Daily Mail  

Transgender influencer Dylan Mulvaney admitted 'haters really wore me down for a second' following the backlash over her controversial partnership with Bud Light. Transgender influencer Dylan Mulvaney appeared on comedian Chelsea Handler's podcast, Dear Chelsea, and said she is 'not processing' the fallout surrounding her partnership with Bud Light Dylan Mulvaney's April 1 Instagram post included her drinking a beer …

Anheuser-Busch plans to triple Bud Light's marketing this summer and give delivery drivers $500
1 year, 10 months ago

Anheuser-Busch plans to triple Bud Light's marketing this summer and give delivery drivers $500

Daily Mail  

Anheuser-Busch will triple its marketing budget this summer and give $500 cash bonuses to its drivers, retailers and salespeople as it struggles to regain its footing in the wake of national boycotts against its use of a transgender woman in a promotion. CEO Michel Doukeris disavowed the He also said the boycott had mostly affected their workers who had nothing …

Bud Light boosts spending in US to counter sales declines
1 year, 10 months ago

Bud Light boosts spending in US to counter sales declines

Associated Press  

Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light’s U.S. sales declines in the first three weeks of April represented …

Bud Light sales dip after trans promotion, but such boycotts are often short-lived
1 year, 11 months ago

Bud Light sales dip after trans promotion, but such boycotts are often short-lived

NPR  

Bud Light sales dip after trans promotion, but such boycotts are often short-lived Enlarge this image toggle caption Bryan Bedder/Getty Images for GLAAD Bryan Bedder/Getty Images for GLAAD Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month. By contrast, for …

Trump kept quiet on the Bud Light boycott. It turns out he owns Anheuser-Busch stock
1 year, 11 months ago

Trump kept quiet on the Bud Light boycott. It turns out he owns Anheuser-Busch stock

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy When conservative activists and Maga influencers called for a boycott …

Reports of Bud Light’s demise greatly exaggerated, experts say
1 year, 11 months ago

Reports of Bud Light’s demise greatly exaggerated, experts say

Associated Press  

CLAIM: The maker of Bud Light is going bankrupt as it faces ongoing backlash over a marketing campaign featuring a transgender social media personality. A number are sharing posts suggesting Bud Light’s recent social media effort with transgender personality Dylan Mulvaney has resulted in plummeting sales. While it’s true the beer conglomerate’s stock price dipped briefly and sales of Bud …

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
1 year, 11 months ago

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?

LA Times  

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing …

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle
1 year, 11 months ago

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle

Daily Mail  

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Mulvaney …

Second Bud Light marketing executive is placed on leave
1 year, 11 months ago

Second Bud Light marketing executive is placed on leave

Daily Mail  

Bud Light angered customers after partnering with Mulvaney to promote the beer It comes after Bud Light's VP of marketing Alissa Heinerscheid also took a leave of absence. Their decisions to step down were reportedly not voluntary stepped back from his job following the controversial partnership with Dylan Mulvaney A senior executive at Anheuser-Busch has been placed on leave in …

Bud Light exec takes leave after boycott calls, reports say
1 year, 11 months ago

Bud Light exec takes leave after boycott calls, reports say

Associated Press  

NEW YORK — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according …

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
1 year, 11 months ago

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced

Op India  

The senior marketing executive for Bud Light, who oversaw the contentious Dylan Mulvaney ad campaign, has taken a leave of absence. This development comes amid backlash over the decision of Anheuser-Busch InBev, the largest beer maker in the world, to partner with actor and transgender activist Dylan Mulvaney to promote its popular beer brand Bud Light. Don't just boycott Bud …

How trans influencer Dylan Mulvaney kick-started a culture war
1 year, 11 months ago

How trans influencer Dylan Mulvaney kick-started a culture war

The Telegraph  

On March 8, International Women’s Day, the social media influencer Dylan Mulvaney, who in the modern manner lists their pronouns as ‘she/they’, posted a video on her TikTok platform. “I’m just really honoured to be grouped with all you women out there,” she said, “because you are my favourite humans on this planet.” It was day 360 in a series …

Pete Hegseth Of Fox News Owns Up To Bud Light Boycott Gone Wrong
1 year, 11 months ago

Pete Hegseth Of Fox News Owns Up To Bud Light Boycott Gone Wrong

Huff Post  

LOADING ERROR LOADING Pete Hegseth drank the bitter taste of a beer boycott gone bad amid the Dylan Mulvaney backlash, the Fox News host admitted on Monday. “There was nothing more satisfying than seeing fridges full of untouched Bud Light, normally the best seller,” Hegseth said. “Now I was gonna make a big deal about this, proud of our stand …

DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott
1 year, 11 months ago

DeSantis says he prefers Guinness to Bud Light - but still backs Dylan Mulvaney boycott

Daily Mail  

Florida Governor Ron DeSantis has revealed he doesn't like the taste of Bud Light and prefers Guinness - although he says he backs the ongoing boycott of the American beer brand. Speaking in an interview released on Monday evening with conservative political commentator Benny Johnson, De DeSantis said he would not be drinking Bud Light or other Anheuser-Busch drinks - …

GOP quietly deleted tweet going after Dylan Mulvaney and Bud Light, one of its largest donors
1 year, 11 months ago

GOP quietly deleted tweet going after Dylan Mulvaney and Bud Light, one of its largest donors

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Get our free Inside Washington email SIGN UP I would like to be emailed about offers, events and updates from The Independent. On Saturday, the official NRCC Twitter page deleted a tweet directly attacking one of …

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney
1 year, 11 months ago

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney

The Independent  

The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Robert James Richie – who grew …

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