Freebies are the key hook in new ‘streaming wars’
Associated PressIf you make it free, will they come? Experts say these services can worry later about holding onto customers — perhaps by offering must-see shows they can’t get anywhere else or tying discounts to other services that are difficult to drop. Members of Disney’s free D23 fan club were also eligible to buy three years of Disney Plus service up front for the price of two years. “I don’t think customers are going to have to make difficult choices about cutting one in order to add another for the first few years,” said MoffettNathanson Research’s Craig Moffett. Comcast’s NBCUniversal reportedly paid $500 million to take back “The Office,” and Netflix reportedly paid even more to claim global rights to “Seinfeld.” “The weapon of choice for retention is exclusive programming,” said Peter Csathy, founder of Creatv and an industry consultant.