Why 'smart wearables' need to balance fashion and function

Wearable computing devices are igniting an explosion of hope and creativity that’s engaged both startups and big companies including Samsung, Sony, LG and others. “The wrist is one of the few places where it’s socially acceptable and technologically feasible to wear a gadget,” says David Rosales, the chief technology officer of Meta Watch Ltd, a spin-off of watchmaker Fossil. “I don’t think consumers get the idea of smartwatches,” says Russ Crupnick, senior vice president of industry analysis at research firm NPD Group. “It’s human nature to brand ourselves.” Fitness bands are also an effective way to brand oneself, and they’ve seen a big surge in interest recently. “You’ve got all these industries where you’re wearing safety glasses anyway,” says Anthony Blanco, XOEye’s head of business development.