The New America's Team: How the Chiefs have become the new 'it team' in professional sports
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. The league was responsible for 24 of the 25 most-watched TV broadcasts during 2023, headlined by more than 115 million viewers when the Chiefs beat the Eagles in last year's Super Bowl. “With the record-breaking Mahomes jersey sale and the two highest-priced Kelce jerseys ever selling within weeks of each other, we really see the Chiefs fanfare boosting the memorabilia market.” The Chiefs have become the “it team” for the Hollywood subset, too. “I was at a watch party for the games last weekend and every time a Kelce or Mahomes commercial came on, there was this collective groan from the room,” said Justin Johnson, who helps produce the pregame show for Baltimore's flagship radio station, 98 Rock; the Chiefs beat the Ravens 17-10 in the AFC championship game. I think anyone with that level of success can quickly become the heel," Johnson added, before musing: “We should all be so lucky to be hated like this.” Mahomes believes the Chiefs still have plenty of work to do before they can be considered “America's Team,” or replace the Patriots as the latest NFL dynasty.
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