Social media is an extension of our physical world and it is rife with propaganda
The HinduThe 2014 Maharashtra Assembly elections were just around the corner. His research underscored what he calls ‘seed accounts’— profiles that swamp the platform with specific content through their networks to manipulate information. When such accounts are followed by the Prime Minister, the issue becomes far more serious.” A 2018 study by BBC, titled ‘Duty, Identity, Credibility: Fake news and the ordinary citizen in India’, found that right-leaning messages on Twitter were disseminated in a much more organised manner. A survey by Social Media Matters and Institute for Governance, Policies, and Politics, published in April 2019, found that over 50% of the Indian population received fake news over various social media platforms ahead of the 2019 Lok Sabha election — with Facebook and WhatsApp leading as the mediums of circulation. Kumar points to an interesting Twitter trend: “A lot of political trends start between 2 a.m. and 4 a.m. when activity remains light on Twitter, so a base network is created to set the tone for the day, and it can then become organic.” ‘Share’ psychology While research into bot accounts and dissemination of targeted content remains deeply incomplete due to its complex nature, what also eludes scholars is the psychology behind what people share, and why, in politically charged societies.