Bengaluru traffic safety messages now featured in ‘Battlegrounds Mobile India’: Report
6 months, 2 weeks ago

Bengaluru traffic safety messages now featured in ‘Battlegrounds Mobile India’: Report

Hindustan Times  

In a novel approach to road safety, the popular game 'Battlegrounds Mobile India' has incorporated traffic safety messages as part of a wider public awareness campaign in Karnataka capital Bengaluru. This initiative, which combines traditional billboard The in-game safety alerts focus on critical issues such as helmet use and speeding, among others, tailored specifically for the game's young audience, aged 16 to 25. Those involved in the campaign wanted to connect the game with important real-world concerns, and road safety messages are a perfect fit, Fernandes said, as quoted by the publication. Road safety messages have been a staple of public service campaigns for some time.

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