3 months, 1 week ago
Bengaluru traffic safety messages now featured in ‘Battlegrounds Mobile India’: Report
Hindustan TimesIn a novel approach to road safety, the popular game 'Battlegrounds Mobile India' has incorporated traffic safety messages as part of a wider public awareness campaign in Karnataka capital Bengaluru. This initiative, which combines traditional billboard The in-game safety alerts focus on critical issues such as helmet use and speeding, among others, tailored specifically for the game's young audience, aged 16 to 25. Those involved in the campaign wanted to connect the game with important real-world concerns, and road safety messages are a perfect fit, Fernandes said, as quoted by the publication. Road safety messages have been a staple of public service campaigns for some time.
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History of this topic
2 months ago
Road Safety Crisis: A Call for Urgent Action
Times of India
6 months, 1 week ago
Bengaluru grapples with over 2,000 road accidents till May, traffic violations soar: Report
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