Bengaluru traffic safety messages now featured in ‘Battlegrounds Mobile India’: Report
3 months, 1 week ago

Bengaluru traffic safety messages now featured in ‘Battlegrounds Mobile India’: Report

Hindustan Times  

In a novel approach to road safety, the popular game 'Battlegrounds Mobile India' has incorporated traffic safety messages as part of a wider public awareness campaign in Karnataka capital Bengaluru. This initiative, which combines traditional billboard The in-game safety alerts focus on critical issues such as helmet use and speeding, among others, tailored specifically for the game's young audience, aged 16 to 25. Those involved in the campaign wanted to connect the game with important real-world concerns, and road safety messages are a perfect fit, Fernandes said, as quoted by the publication. Road safety messages have been a staple of public service campaigns for some time.

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History of this topic

Road Safety Crisis: A Call for Urgent Action
2 months ago

Road Safety Crisis: A Call for Urgent Action

Times of India  

Road safety in India is a pressing issue with over 1.7 lakh lives lost in 2023. The lack of sustained public awareness and enforcement of road safety practices has contributed to this crisis. The government must act now to restore public safety messaging to its former prominence and implement a comprehensive road safety campaign. This campaign should focus on life-saving …

Bengaluru grapples with over 2,000 road accidents till May, traffic violations soar: Report
6 months, 1 week ago

Bengaluru grapples with over 2,000 road accidents till May, traffic violations soar: Report

Hindustan Times  

Bengaluru has witnessed over 2,000 road accidents by May, as per the latest data from the Bengaluru Traffic Police, as accessed by Bangalore Mirror. The Bengaluru Traffic Police's 2024 Violations Data reveals a staggering 39,10,980 violations, with reckless driving and over-speeding standing out as major concerns. Other notable violations include driving without a license, defective registration plates, and jumping traffic …

‘Big brother’ of traffic cops: Making roads justly safer in Karnataka
10 months, 3 weeks ago

‘Big brother’ of traffic cops: Making roads justly safer in Karnataka

New Indian Express  

There is a technological revolution underway in making traffic safer in Bengaluru. That is apparent by the way they continue driving by violating traffic rules left, right and centre, while the traffic police’s new approach to road safety management is to be increasingly invisible and making enforcement as contact-less as possible, driven by technology. While stopping at a red signal, …

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