Digital Marketing: Latest Way To Acquire Traffic And Drive Revenue For Your Business

1 month ago

80% of Indian SMBs rely on online advertising; 76% find it more effective than traditional methods: report

New Delhi, December 13 : As India's online advertising market continues to grow, the about 80 per cent of surveyed SMBs rely on online The report added that about 42per cent of the respondents allocated over 40 per cent of their marketing budget towards online The report highlights emerging trends in how SMB brands engage with their audiences, with 74 …

India Advertising Online Report Online Advertising Cent Smbs

1 month, 4 weeks ago

Digital advertisers need to think beyond Google

Live Mint

The US Department of Justice’s antitrust case against Google may have wrapped up, but whether the court rules for or against it, there’s no denying the case highlighted a crucial issue—the company’s dominant hold over the digital advertising market. Google’s position within the digital ad ecosystem—acting as the auctioneer, server and mediator for millions of transactions every second—jeopardized the ability …

India Advertising Internet Google Digital Open Doj

2 months, 3 weeks ago

How to Navigate Price Increases in a Value-Conscious Market

Live Mint

The article explores strategies for pricing, premiumization, and adapting marketing approaches in a value-conscious market like India. It emphasizes the importance of aligning pricing with value, considering inflation, and focusing on innovation and customer experience to justify price hikes. The article highlights the need for brands to adapt their strategies based on consumer habits, market dynamics, and the rise of …

Business Law Technology Value-Conscious Boston

3 months, 1 week ago

Digital Push Propelling Media Revenue Growth to 8%

New Indian Express

Media companies are expected to see significant growth in their digital space, with revenue growth projected to reach 8% per year over the next two years. This growth will be driven by increased ad revenue and the expansion of the digital segment's share of the revenue pie. The overall revenue of media players is expected to grow 8% annually over …

Entertainment Technology Media Digital Mumbai

4 months ago

AI, 5G technologies help e-tailers boost sales via livestreaming

China Daily

Sellers promote freshly picked peaches via livestreaming at a plantation in Shiyan, Hubei province, in August. CAO ZHONGHONG/FOR CHINA DAILY Competition in China's booming livestreaming e-commerce segment — the practice of promoting products via live broadcasts on online channels — is intensifying, as major e-tailers step up efforts to bolster sales and attract a more diversified customer base by leveraging …

China Online Sales Chinese Platforms Ai Liu

4 months ago

AI, 5G technologies help e-tailers boost sales via livestreaming

China Daily

Sellers promote freshly picked peaches via livestreaming at a plantation in Shiyan, Hubei province, in August. CAO ZHONGHONG/FOR CHINA DAILY Competition in China's booming livestreaming e-commerce segment — the practice of promoting products via live broadcasts on online channels — is intensifying, as major e-tailers step up efforts to bolster sales and attract a more diversified customer base by leveraging …

China Online Sales Chinese Platforms Ai Liu

5 months, 1 week ago

Strategic Leaders: Top 10 Companies Leading in 2024

Hindustan Times

The business terrain continually evolves, with companies across various sectors pushing boundaries and redefining industry standards. https://www.pageantparadise.com 4.Liver Sanjeevani Founded in 2013 by Mr Sachin Suri, Liver Sanjeevani is a Delhi-based company specialising in liver health supplements. By eliminating intermediaries and commission fees, Unplan Company ensures that service providers are fairly compensated and that customers receive affordable, high-quality services. Starting …

Social Media India Marketing Delhi Political Services Management

5 months, 1 week ago

Startup Mantra: Swimming with the sharks

Hindustan Times

Everyone knows that for a startup, swimming in a blue ocean is far more favourable than jumping into a red sea full of sharks. Ever since social media has been unleashed on us, companies big and small have realised the value of digital marketing. Our success is tied to our clients’ success; their victories are our achievements.” “Early on we …

Business Marketing Work Digital Digital Marketing User Experience Experience

6 months, 2 weeks ago

The MrBeast effect: an expert explains why we're drawn to videos of random people winning big

ABC

Thousands of Sydneysiders gathered at the Opera House this week to watch the world’s most subscribed-to YouTuber, MrBeast, give away 10 mostly luxury cars. The world's biggest YouTube star has touched down in Sydney Photo shows A boy with MrBeast written on his forehead American YouTube star James Donaldson, better known as his online moniker MrBeast, has arrived in Sydney …

Content Youtube Away Loading Youtube Content Mrbeast Videos Tend Watching Contestants

7 months ago

Digital The Most Lucrative Channel for FMCG Brands: Meta Studies

Deccan Chronicle

On the sidelines of Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with leading market research firms Nielsen and Kantar that show the growing relevance of digital for the country’s FMCG sector. Among the key findings, the studies call out digital platforms, especially Meta, a crucial pillar in driving brand …

India Marketing Media Digital Brand Studies Channel

8 months, 3 weeks ago

AI-powered growth to further fuel digital marketing

China Daily

By Li Jiaying | chinadaily.com.cn | Updated: 2024-04-24 15:51 Artificial intelligence technologies are expected to play a major role in today's digital marketing landscape, said company executives. "AI will especially empower small and medium-sized enterprises, startups, and social media influencers and platforms to reduce marketing and customer acquisition costs, enhance brand communication efficiency, and upgrade the entire marketing industry with …

Marketing Tech Digital Marketing Ai Huang

9 months, 1 week ago

When voters turn tech-savvy, can political parties be far behind

Live Mint

NEW DELHI : The Lok Sabha elections are here, and so is the noise. “Tier-I cities are seeing a lot of digital spends with ads running across all digital channels and political leaders interviewing with digital KOLs," Rajni Daswani, director, digital marketing at digital agency SoCheers said. Mitesh Kothari, co-founder and chief creative officer at digital agency White Rivers Media …

Social Media India Marketing Digital Whatsapp Channels

10 months, 4 weeks ago

Publicity and service key to attracting more visitors

China Daily

Visitors take photos with sculptures at the Harbin Ice and Snow World on February 15, 2024. The essence of this "fancy rat-race" lies in the fact that various regional cultural tourism initiatives are targeted at the Spring Festival tourist boom, using hype to attract tourists and boost the local economies. First, they need to improve tourism infrastructure and tourism services …

Tourism China Tourist Spots Services Local Cultural Ice

11 months ago

E-commerce sites to grab bigger chunk of digital ads

Hindustan Times

India’s digital media landscape is evolving with the emergence of newer, stronger contenders for the advertising money that brands spend online. In its annual report This Year Next Year released on Tuesday, leading media investment firm GroupM said digital advertising will touch a staggering ₹88,502 crore in 2024, making up 57% of the total advertising revenue. “We define retail media …

Advertising Media Search Google Digital Digital Advertising Platforms

11 months, 4 weeks ago

Not Up To Scratch: Google search results have gotten much worse, despite claim of everything being fine, finds study

Firstpost

A recent study conducted by researchers from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence highlights a decline in the quality of Google search results, particularly in product-review searches. The study indicates that search engine optimization tactics, employed to boost website visibility on search engines like Google, are intensifying, leading to a constant battle …

Results Search Google Study Seo Search Results Search Engines

1 year, 1 month ago

Akaybee's Digital Marketing Efforts Resulted In Rs 2.10 Crore Sales

ABP News

In today's digital age, harnessing the power of digital marketing lead generation and maximizing sales is paramount for business success. Ltd., a renowned digital marketing agency in Pune led by founder Akshay Borate, has achieved a remarkable feat by generating exceptional results for their client. With a solution-oriented approach and unwavering dedication, Akaybee propelled their client's brand to new heights, …

Marketing Results Digital Digital Marketing Sales Pvt Inr

1 year, 5 months ago

Career in digital marketing: Trends, career prospects, training programmes

India Today

In today's digital age, businesses are increasingly relying on digital marketing strategies to reach their target audience effectively. This article explores the growing trends of digital marketing, career prospects in India, and essential skills to start a career in this field, and highlights available training programmes. Digital Marketing Fundamentals: Gain a solid understanding of the core concepts and principles of …

Social Media India Career Training Media Social Offers

1 year, 6 months ago

Of deals, demands and commerce!

Deccan Chronicle

Both top government bodies and established corporate companies are jumping on the digital marketing or influencer marketing juggernaut. A surgeon by profession, he adds, “Influencing budgets are factored into corporate annual budgets and I’m happy to say that it’s a great parallel income that rivals any other profession.” Shamshad Begum of Begum’s Choice says “Analytics of social media cannot be …

Brand Influencers

1 year, 7 months ago

Top 10 Digital Marketing Agencies in Delhi

Hindustan Times

Digital marketing requires concentrated efforts to reach and engage with the target audience. The company has been named the top digital marketing agency by both Clutch and GoodFirms and has received many awards and recognitions for launching successful digital marketing campaigns. URL - www.digitalmarkitors.com - www.digitalmarkitors.com CEO - Mr Sahil Arora - Mr Sahil Arora Team Size - 11-50 - …

India Healthcare Marketing Delhi Google Digital Team

1 year, 9 months ago

Model Vikas Shakya Reveals How Anyone Can Become A Social Media Influencer And Earn Money Online

ABP News

Vikas Shakya, the popular model, style icon, and social media influencer, recently shared his insights on how social media influencers can monetize their platforms and build their personal brands. Shakya believes that anyone can become a social media influencer and earn money online by following a few simple steps. In conclusion, Shakya believes that social media influencers have a unique …

Social Media India Social Content Influencers Brands Social Media Influencers

1 year, 10 months ago

Digital advertising up 52% in 2022: Report

Live Mint

New Delhi: Digital advertising rose a robust 52% year-on-year in 2022. A new entrant in the top ten list was ‘building, industrial and land materials’ industry, said a report, ‘Rewinding Y 2022 for Advertising in Digital’ by TAM AdEx. E-commerce was the top advertising category in 2022, and coaching and competitive exam centres and online financial services were new entrants …

Advertising Digital Digital Advertising

2 years, 2 months ago

YouTube expands audio and podcast advertising for brands

The Hindu

Alphabet Inc.'s YouTube will expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions, the company said on Monday. That has led advertisers to become "laser-focused" on the types of marketing that will reach new customers and drive product sales, said Debbie Weinstein, vice president of global advertiser solutions for Google and YouTube, in an …

Youtube

2 years, 4 months ago

How many likes? Centre's plan to rein in social media influencers explained

Firstpost

The move comes as brands are frequently using ‘paid promotion’ by social media influencers. This comes as brands more and more are turning social media influencers for paid promotion and reviews, as per Hindu Business Line. The US Federal Trade Commission has already enforced guidelines for social media influencers, as per Hindu Business Line. Also e-commerce players must disclose as …

Social Media India Products Guidelines Consumer Affairs Fake Reviews

2 years, 4 months ago

5 Ways To Optimise Sales On Your Ecommerce Website

Deccan Chronicle

Increasing sales on your ecommerce website can be a challenge, particularly in the highly competitive world of online retail. 5 Ways to Optimise Sales on Your Ecommerce Website 1) Reduce shopping cart abandonment Reduce shopping cart abandonment by using images and videos. 3) A/B testing A/B testing, also known as split testing, is a method of comparing two versions of …

Sales Website Your Website Your Products Your Ecommerce Website Ways To Optimise Sales On Your Ecommerce Website

2 years, 6 months ago

Digital marketing: How to earn big in less expenditure

India TV News

Digital marketing: It's difficult to imagine today's world and life without the internet. In the present world, it is almost impossible to make your business achieve the desired results without the help of internet and digital marketing plays a decisive role in this. Digital marketing expert Joginder Singh Bedi, who is the first Indian to do Ph.D. in digital marketing, …

Marketing Digital Digital Marketing

2 years, 6 months ago

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report

News 18

More and more people in India are resorting to online channels for buying TVs, a report from market research firm CyberMedia Research has said. According to the “India, And the TV Buying Behaviour” report of the CyberMedia Research, more Indian consumers in the post-pandemic India want to purchase their next TV online. As per our study findings, Amazon is the …

India Trust Quality Indian Online Report Buyers

2 years, 6 months ago

Boost Your Brandâ€™s Social Media Presence with These Unique Ideas

Deccan Chronicle

When it comes to digital marketing, social media is the number one channel that can boost brand awareness, enhance customer relationships, and increase sales. Try out these unique ideas to keep your brand's social media feed fresh and exciting. Share Video Content Want to increase social media engagement and reactions? Live Sessions Pre-recorded videos are engaging, but there is something …

Social Media Social Video Content Followers Your Followers Media Page

2 years, 8 months ago

Network18 operating revenue rises 15%, profit in news segment gives a fillip

Firstpost

The media company reported a 14.6 percent on-year rise in consolidated revenue from operations to Rs 1,621.1 crore Mumbai: Network18 Media & Investments on May 3 reported a 58.1 percent year-on-year rise in its consolidated net profit to Rs 61.6 crore for the quarter ended March. Broadcasting The broadcasting business reported firm top line growth as operating revenues rose 10 …

Growth Media Revenue Profit Operating Network18 Digital Business

2 years, 9 months ago

How to Spot Content Marketing in Search Results

Wired

Google results are less useful than ever. It’s called content marketing, and it’s somewhere between the editorial content you read on sites like this one and straight-up advertising. At its best, content marketing blends a certain amount of useful information with something that serves specific marketing aims. At its worst, content marketing is a way for marketers to get blatant …

Marketing Content Search Results Content Marketing

2 years, 10 months ago

ThatWare: Personalizing SEO with AI to Meet the Global Client Needs

Hindustan Times

SEO is an abbreviation for Search Engine Optimization. Because the machine already hears and understands what people say and discuss, it will be critical to have SEO professionals optimize creative campaigns and collaborate with media teams to provide great messaging and content. Here is a list of consumer pain concerns to consider: Integrated time and expenditure tracking Time management analytics …

Marketing Digital Digital Marketing Online Pain Ai Seo

2 years, 11 months ago

ROI MINDS: Fundamentals of eCommerce Marketing For Maximum Growth!

The Quint

GOOGLE ADS Google Ads helps one increase their revenue and results. ROI MINDS has set up a sales funnel process to cover every touchpoint of the buyer's journey, including awareness, consideration, and decision-making stage. Again, they offer free consultation from one of India's best sales and marketing companies using Clickfunnels for your business. ROI Minds have assisted entrepreneurs in growing …

Marketing Ads Sales Content Facebook Minds Ppc

3 years, 5 months ago

Want to be a social media influencer? Here are some tips for getting started

LA Times

Eddie Infante, 23, started posting comedic videos on TikTok after he graduated college. Building a brand, cultivating an audience and maintaining a consistent level of production requires time, energy and a “willingness to hustle,” Infante said. But gaining an audience requires a strong work ethic, resources and creativity, as well as some uncontrollable factors like luck, good timing and some …

Social Media Money Content Audience Influencer Tiktok Users

3 years, 5 months ago

This young entrepreneur is aiming big with his digi marketing venture, Makingers

Hindustan Times

Digital technology and social media have largely been criticized for introducing youths to the ugly side of the internet, but there is a large number of youths who are rising to new levels of success due to the boom in digital technology. The young generation is gaining knowledge beyond books and challenging its limits to achieve big at an early …

Social Media Digital Digital Marketing Jatin Digital Technology Digi Marketing Makingers

3 years, 7 months ago

Faraz mansuri: Digital marketing expert in India

Hindustan Times

The way the world has seen a surge in people choosing digital media and marketing over everything else is truly a sight to behold, looking at how these mediums have worked wonders for people, brands and businesses across niches. Faraz Mansuri As contrary to the traditional forms of media, which took significant time to give the results people sought, digital …

Digital Marketing Brand Faraz Mansuri Digital Pr Faraz Mansuri

3 years, 7 months ago

Shashank Jain, Founder, muffleit.com on digital marketing and its future

Hindustan Times

The spectrum around Digital Marketing is not only emerging but bringing global businesses together. In today’s era, Digital marketing is as important as breathing air for any thriving business. Shashank Jain, Founder & CEO of muffleit.com Started with a bunch of bloggers spreading the news on various issues, Digital Marketing is now accessible for everyone. So, if you too are …

Business Marketing Digital Digital Marketing Jain Muffleit Shashank Jain

3 years, 7 months ago

Study Guide for Digital Marketing: Here's How to Find The Right Course

News 18

Why are Flipkart and Amazon more dominant than well-established retailers Why are Facebook and Google two of the most valuable companies in the world today? To become a good digital marketer means getting trained in six critical dimensions including consumer behavior, fundamentals of search, social media engagement, e-commerce, content marketing, marketing analytics and ROI. Digital marketing education opens up exciting …

Marketing Media Digital Digital Marketing Lpa

3 years, 9 months ago

5 ways to make money as an online teacher

India Today

As the country’s population becomes more and more accustomed to using the internet, the online learning industry will reach new heights. There are so many ways to present your content online that you can enrich your students’ learning experience simply by utilizing the resources available to you. Monetizing via subscription A subscription-based business model is one of the content monetization …

Online Model Content This Model Your Content

4 years ago

Are you job-ready for the changing times?

India Today

The Covid-19 induced economic crisis has further compounded the problem of unemployment in India. From digital product management to data analysis and content marketing, the demand for basic as well as specialised digital skills has surged in recent months. Digital marketing knowledge includes a series of skills including digital business analysis, content marketing, SEO, among others. Increasingly, organizations are looking …

Business India Job Data Indian Digital Data Analysis

4 years, 1 month ago

5 essential skills every digital marketer should learn to succeed at the workplace

India Today

Marketing isn't about pitching and upselling to customers. Here are the important skills that every digital marketer should know for success in the online marketing landscape: 1. Given the number of online channels that exist today for marketing, copywriting is a skill that's a must-have for every digital marketer. Paid social media advertising Organic social media marketing has a very …

Social Media Marketing Data Skills Google Digital Digital Marketing

4 years, 2 months ago

Make it big in Digital Marketing with this guidebook of skills, courses and growth prospects

India Today

The digital marketing industry has swiftly grown and from being a supplementary marketing tool it has become a primary tool in no time. With the spruce in the digitalization across sectors and industries, digital marketing has turned out to be one of the leading employments generating fields and has also resulted in 65% of students pursuing the digital marketing courses …

Social Media Marketing Media Social Digital Digital Marketing Content

4 years, 3 months ago

Cruising on the digital-highway

New Indian Express

Right content to reach audience on a particular day One needs to produce the right content to survive in the ever-growing digital world. With 100 YouTube channels including SumanTV, natural healthcare, playing with fashions, SumanTV Mom and Devotional time etc, we have 20 million viewers across 50 countries with viewership from India, the US, Dubai, and Singapore. It is important …

Content

4 years, 4 months ago

Organisations need to embrace digital marketing to be able to survive the crisis

The Hindu

The COVID-19 pandemic has turned out to be one of the most significant disruptive events witnessed by this generation. One of the most notable elements of this transformation is the way organisations have been forced to embrace digital marketing to be able to survive the crisis and transform the way they attract and engage customers and clients. There has been …

Social Media Digital Content Organisations Webinars

5 years ago

In digital-first world, here are some lucrative career options for you

Hindustan Times

Barely two decades ago, digital was a buzzword that had professionals across industries excited about its transformative potential. Digital marketing is just as much about crunching massive volumes of data in the back-end as it is about devising and deploying engaging user-facing campaigns based on those marketing insights. This is why data professionals remain in high demand in the digital …

Marketing Data Digital Digital Marketing Brand Professionals

5 years ago

Targeted ads exploded this decade and the damage has been devastating.

Slate

Read the rest of Slate’s coverage of the end of the decade. Don Draper once stood at a chalkboard in front of skeptical early-1960s Lucky Strike tobacco executives and sold them on a historically inaccurate slogan, “Lucky Strike: It’s toasted.” “Advertising is based on one thing—happiness,” said Draper. Companies had little choice but to engage expensive “creative” agencies like Draper’s …

Advertising Virtual Reality Google Ads Facebook Draper Mad Men

5 years, 4 months ago

Maitham Hubail inspires millions with ace digital marketing strategies and executions

Deccan Chronicle

Maitham Hubail from working with celebrities on digital reputation management to obtaining number one ranking for his blog Maitham has his hands on all the digital marketing sector. Maitham Hubail from Bahrain having big dreams and a successful idea of being a renowned name in the digital marketing world started his company @askbahrain which works in Online marketing sector and …

Marketing Digital Bahrain Maitham Maitham Hubail

5 years, 7 months ago

TV, print get top billing in online companies’ ₹6,700 crore ad blitz

Live Mint

Marketers at online companies are dedicating more resources to print and television advertising as they seek to build awareness, create new categories and acquire customers. This was necessary because online companies were trying to change consumer behaviour and build new categories, said Manisha Lath Gupta, head of marketing at Uber India. Online companies have become a huge growth driver for …

India Television Media Online Companies Ipl Uber

5 years, 8 months ago

Bharat goes online in a big way, says Google report

Live Mint

New Delhi: India’s small towns and non-metros are trumping its big cities as far as online searches and activity are concerned. A new report from Google titled Year in Search: Insights for Brands Report released on Thursday says, with 350 million connected smartphone users, 400 million active Internet users and an average yearly addition of 40 million users, the Internet …

Beauty India Video English Online Hindi Searches

6 years, 1 month ago

Opinion | Advertising shift to digital media affects print

Live Mint

Amardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities for brand promotions. “Every advertiser today has a focus on digital media,” he says, adding that typically organisations have a digital marketing manager looking specifically at digital media. Advertisers are spending upwards of 15% of their total …

India Advertising Media Indian Digital Print Facebook

6 years, 3 months ago

Flipkart rides on stars in sale blitz

Live Mint

New Delhi: With a play on “Big B”, Bollywood megastar Amitabh Bachchan has kicked off e-commerce platform Flipkart’s annual flagship festive sale, “Big Billion Days”, appearing in a television commercial talking about discounts and offers. Flipkart could have easily used its ‘kids as adults’-themed ads to create visibility and impact.” Flipkart’s catchphrase for the Big Billion Days sale this year …

India Advertising Sale Festive Big Flipkart

Digital Marketing: Latest Way To Acquire Traffic And Drive Revenue For Your Business

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