Saudi Arabia complete deal to host WTA Finals: The background, the backlash and the money
11 months, 2 weeks ago

Saudi Arabia complete deal to host WTA Finals: The background, the backlash and the money

New York Times  

The women’s professional tennis tour will hold its season-ending WTA Finals in Saudi Arabia for the next three years, marking the latest step in the country’s huge investment in the elite level of the sport. Saudi Arabia’s tennis federation and the country’s sports ministry have committed to awarding $15.25million at the WTA Finals in 2024, with further increases in 2025 and 2026. “Hosting the WTA Finals is absolutely huge for the future of tennis in Saudi Arabia and growing sport in general, especially amongst our young girls,” Arij Mutabagani, president of the Saudi Tennis Federation and the first elected female president of any Saudi Arabian sports federation, said in a statement. There are no guarantees that fans will show up in Riyadh, but Simon said the Saudis were as “committed as we are to build and have good attendance for the event.” That would play into another major focus for Saudi Arabia’s recent string of investments in sports — to shift its image and economy from one built largely around petroleum into that of a modern society with broad cultural and economic interests that is open to the world.

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