12 years, 3 months ago

Samsung takes a dig at Apple Maps fiasco in Australia

Samsung has taken a dig at Apple Maps in Australia after it was reported that iOS users ended up getting lost by following instructions provided by the service. In a guerrilla marketing stunt that CNET Australia found in Sydney, Samsung put up a setting complete with props to take a not-so-subtle jibe at Apple Maps’ woes in Australia. Reportedly, the Australian police warned travellers of using Apple’s troubled mapping software after several motorists got stuck in a snake-infested, desert corner of the country while using their iPhone for directions. Apple, on the other hand, urged the judge to add millions more to the award and permanently ban the US sales of eight Samsung smartphones a jury in August said illegally used Apple technology.

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