Election In Pincodes: Digital poll push by parties is a glimpse at future of campaigning
7 months, 2 weeks ago

Election In Pincodes: Digital poll push by parties is a glimpse at future of campaigning

Hindustan Times  

​In his youth, tales of Rameshwar Kadian’s sinewy muscles, feline-quick moves and arm-wringers on the dust bowl of the local akahda were legend. “With the election season upon us, we are all listening to political videos and Youtubers, their agenda and what they’re saying,” said Ram Singh. “We don’t have any ties to any political party but find more traction on videos questioning the government on issues,” said Mahinder Singh. Arun Yadav, who heads BJP’s digital strategy for Gurugram, said they have 20,000 workers running WhatsApp groups focussed on the region, “We are aiming at first-time voters on Instagram…Our team is posting 15-20 reels daily,” he said. “Haryanvi dialect makes people feel close to me, like they know the creator and inhabit their world,” said Ashish Malik, who gained popularity in Haryana towns by mimicking former Haryana deputy CM Dushyant Chautala.

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History of this topic

Odisha: High-decibel poll campaign missing as parties take to social media to woo voters
8 months ago

Odisha: High-decibel poll campaign missing as parties take to social media to woo voters

New Indian Express  

ROURKELA: The usual cacophony of high-decibel campaign is missing so far in Sundargarh district which will go to polls on May 20. Instead of focusing on high-pitched campaign, candidates in a strategic shift are directly getting in touch with voters through door-to-door visit, padyatras and small group meetings. Besides, media cells of major parties and tech-savvy followers of candidates are …

Rajasthan elections: BJP begins outreach with focus on women and religious leaders
1 year, 2 months ago

Rajasthan elections: BJP begins outreach with focus on women and religious leaders

Hindustan Times  

The Bharatiya Janata Party is planning a massive outreach programme to take the central government’s welfare schemes to the common people, with a special focus on women and religious leaders, ahead of the November 25 assembly elections. In the 2018 assembly elections, the BJP won 73 seats out of the 200-member house According to BJP election management committee convener Narayan …

Presidential elections, BJP’s Muslim outreach, political films and more | Political Line
2 years, 5 months ago

Presidential elections, BJP’s Muslim outreach, political films and more | Political Line

The Hindu  

President, VP polls: what they say about BJP, Congress When the Congress was in power between 2004 and 2014, there were two elections each to the posts of President and Vice President; in power since 2014, the BJP also has had the opportunity to elect two Presidents and two Vice Presidents. The elections of Ram Nath Kovind, followed by Droupadi …

Assembly polls: Here's why BJP enjoys edge over other parties in digital campaigning
3 years ago

Assembly polls: Here's why BJP enjoys edge over other parties in digital campaigning

India TV News  

Highlights Ongoing pandemic situation has thrown political parties into unchartered territory BJP has been focussing on social media for the past few years Party already has more than 1.5 lakh booth level WhatsApp groups in UP alone The ongoing pandemic situation has thrown political parties in Uttar Pradesh into unchartered territory with virtual campaigning. Amid the third wave of the …

Assembly polls: How parties are bracing for virtual campaigns as more Covid curbs loom | 10 Points
3 years ago

Assembly polls: How parties are bracing for virtual campaigns as more Covid curbs loom | 10 Points

India Today  

As Covid cases rise across the country, additional restrictions on public gatherings and vehicular movement seem inevitable. THE OUTREACH PLANS Each rally or event to be attended or addressed by PM Modi, Home Minister Shah, Defence Minister Rajnath Singh, and party president Nadda can be broadcast live on social media platforms from any remote location. THE CONGRESS'S PLANS The Congress …

From veterans to first-timers, Delhi candidates seek to harness maximum out of social media
5 years, 8 months ago

From veterans to first-timers, Delhi candidates seek to harness maximum out of social media

India TV News  

From highlighting poll manifesto to attacking opponents, social media is being used widely by candidates from all three major political parties in the fray in election as much as to achieve greater connect with voters. From veteran Congress leader Sheila Dikshit to new entrants like Gautam Gambhir and boxer Vijender Singh, almost everyone in the reckoning is trying to harness …

Lok Sabha Elections 2019: In Haryana, chaupal discussions giving way to social media debates
5 years, 9 months ago

Lok Sabha Elections 2019: In Haryana, chaupal discussions giving way to social media debates

Hindustan Times  

Years ago, as soon as the polls were announced, locals in Haryana villages would gather at chaupals to discuss election issues and decide on who to vote for, while drawing on hookah stems. Earlier, as soon as the elections were announced, locals would gather at the village chaupals to discuss election issues. In fact, some elders even consult the youths …

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