Why food companies want consumers to buy more of everything
Live MintAfter years of raising prices, food companies making everything from cookies to snacks and frozen meals say they need to sell more products to post a profit. Price increases have been good for profits, but packaged food and snack company executives see sustained volume growth as the way forward, so they are flooding store aisles with new takes on familiar products, such as frozen bar-b-que loaded chicken patties. Conagra executives last month said 67% of the company’s brands held or gained volume share in the latest three-month period, with microwave popcorn, chili and frozen single-serve meals among the standouts. “We’re not where we want to get to in terms of volume growth on a continued basis," said Chief Financial Officer Dave Marberger. Growth is instead pinned on new and refreshed products, quality ingredients, measured promotions, advertising and strong sales, he said, noting, “We don’t want to go into the price trap."