Apple, Pixar, and Adobe collaborate to propel OpenUSD for advanced augmented reality

Apple, Pixar, Adobe, Autodesk, NVIDIA, and the Joint Development Foundation have formed the Alliance for OpenUSD to drive the standardization and growth of Pixar's Universal Scene Description technology. Mike Rockwell, Apple's Vice President of the Vision Products Group, expressed that OpenUSD will accelerate the next generation of augmented reality experiences, contributing to artistic creation, content delivery, and spatial computing applications. Apple has actively contributed to USD's development and considers it a fundamental technology for its groundbreaking visionOS platform and the new Reality Composer Pro developer tool. By fostering the growth and standardization of OpenUSD, the Alliance for OpenUSD aims to revolutionize the AR and 3D landscape, unlocking new possibilities for content creators and developers alike.