Evolution of Short-Video Industry
India TV NewsVine, with its 6-second looped videos, is believed to be the western world's first shot at the short-video platform. Another Chinese short-video platform, backed by 5Y Capital, became the first app from China to top the US app store charts and make an impact in that market. Before the rest of the world woke up to this content revolution, the Chinese platforms had already invested huge sums of monies into scaling these platforms, amplifying the short-video revolution. Other social platforms, in the meantime, are barely keeping up with, let alone moving ahead of, the Chinese short-video platforms. Following the ban on Chinese short-video apps in India, the market has been flooded with several short-form video platforms, each vying for a piece of this pie.
History of this topic
Micro Dramas Take Over Linfen, China's Entertainment Scene Booms
China Daily
Are Indian Creators Rooting For Short Video Platforms? Find Out
News 18
Advantage Instagram, YouTube in short video space
Live Mint
Farmers find fame thanks to short video trend
China DailyDiscover Related
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