Experts reveal why rivals are finally challenging Netflix's dominance
2 years, 4 months ago

Experts reveal why rivals are finally challenging Netflix's dominance

Daily Mail  

It has lost over a million subscribers, seen a slump in shares and now lost its title as the world's biggest streaming giant. In Britain, in the last quarter Netflix's share of the streaming market nose-dived from 9.4 per cent to 4.5 per cent WHO IS WINNING THE BATTLE FOR NEW SUBSCRIBERS IN BRITAIN? According to app tracker Apptopia, Netflix's games have only 1.7 million daily users — less than one per cent of its 220.7 million global subscribers. Here's how many subscribers Netflix has gained or lost in the past five quarters: Q2 2022: Lost 970,000 Q1 2022: Lost 200,000 Q4 2021: Gained 8.3 million Q3 2021: Gained 4.4 million Q2 2021: Gained 1.5 million As newer players like HBO Max, Paramount+, Apple TV+, and others enter the fray, viewers are also having to make choices about which services are the most essential. Netflix's April-June regression follows a loss of 200,000 subscribers during the first three months of the year, marking the first time Netflix's subscriber totals have shrunk in consecutive quarters since its transition from offering DVD-by-mail rentals to video streaming began 15 years ago.

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History of this topic

How Netflix survived the streaming wars to stay the subscription video king
10 months ago

How Netflix survived the streaming wars to stay the subscription video king

LA Times  

Four years ago, Netflix was faced with a formidable challenge to its dominance. “Their competitors are so desperate to make money, they’re giving this content to Netflix,” said Jeffrey Wlodarczak, chief executive of Pivotal Research Group. In January, the streamer announced it would become the exclusive host to WWE’s weekly pro wrestling show “Raw” in 2025, which analysts say will …

Netflix’s subscribers surge after password-sharing crackdown
1 year, 5 months ago

Netflix’s subscribers surge after password-sharing crackdown

Al Jazeera  

Streaming giant says it added nearly 6 million customers after restricting the sharing of accounts between households. Netflix has announced the addition of nearly six million new subscribers following its crackdown on password sharing. Both figures marked an improvement in Netflix’s fortunes compared with the first quarter, when the entertainment company reported 1.75 million new subscribers and a profit of …

Netflix Starts Hiring For New AAA PC Game Project
2 years, 1 month ago

Netflix Starts Hiring For New AAA PC Game Project

News 18  

Netflix has posted job listings for different positions for a project described as a “brand-new AAA PC game”. The company posted job requirements for a game director, art director and technical director, at its newly announced Southern California games studio, reports The Verge. For the position of the game director, the platform is looking for a “creative leader of one …

Netflix wants to be a player in gaming. Can it succeed?
2 years, 2 months ago

Netflix wants to be a player in gaming. Can it succeed?

LA Times  

Night School’s “Oxenfree” is one of the most recognizable brands now owned by Netflix. Since announcing its mobile gaming plans last year, Netflix has quietly scooped up several small-to-mid-level studios, including mobile developers Boss Fight Entertainment of Texas, Finland-based Next Games, as well as local studio Night School, which had a slow-build, multiplatform hit with “Oxenfree.” Netflix republished the game, …

Almost Nobody Plays Games On Netflix, This Report Confirms
2 years, 5 months ago

Almost Nobody Plays Games On Netflix, This Report Confirms

News 18  

Less than 1 per cent of Netflix subscribers are playing games on the platform. But the reality is far away from its expectations, and the figure of less than 1 per cent using its gaming app has been mentioned by an app analytics company called Apptopia. As per the report, Netflix has around 221 million subscribers across the globe, and …

Netflix Games: 99% of Netflix users have not tried its games- Why?
2 years, 5 months ago

Netflix Games: 99% of Netflix users have not tried its games- Why?

India TV News  

Netflix Games: Netflix, a video streaming platform forayed into the gaming business which took a pace to a poor start as a new report says that less than 1% of its subscribers are playing its games. App analytics company Apptopia estimates an average of 1.7 million people are engaging with the games daily, which is less than 1 per cent …

Netflix loses another 1 million subscribers in just three months
2 years, 5 months ago

Netflix loses another 1 million subscribers in just three months

Hindustan Times  

Netflix Inc said on Tuesday it lost 970,000 subscribers from April through June, averting the worst-case scenario projected by the company, but offered a forecast below Wall Street expectations for the current quarter. Netflix had warned in April that it expected to lose 2 million customers in the current quarter, shocking Wall Street and raising questions about its long-term growth …

Netflix's post-Covid slump continues: Streaming giant loses almost ONE MILLION subscribers
2 years, 5 months ago

Netflix's post-Covid slump continues: Streaming giant loses almost ONE MILLION subscribers

Daily Mail  

Netflix shares remain at historic lows after the US streaming giant shed nearly one million subscribers during the Spring due to its 'woke' content and rampaging inflation hurting millions of cash-strapped families in Europe and North America. Netflix shed 970,000 subscribers in April-June 2022 Though shares rose around 7% after the April-June results were published, they are still 66% down …

Netflix Q2 subscriber loss widens, but not as much as feared
2 years, 5 months ago

Netflix Q2 subscriber loss widens, but not as much as feared

The Hindu  

Netflix shed almost 1 million subscribers during the spring amid tougher competition and soaring inflation that’s squeezing household budgets, heightening the urgency behind the video streaming service’s effort to launch a cheaper option with commercial interruptions. The April-June contraction of 970,000 accounts, announced Tuesday as part of Netflix’s second-quarter earnings report, is by far the largest quarterly subscriber loss in …

Netflix Loses About 1 Million Subscribers In Q2; Still Less Than Anticipated Loss
2 years, 5 months ago

Netflix Loses About 1 Million Subscribers In Q2; Still Less Than Anticipated Loss

News 18  

Netflix lost almost 1 million subscribers during the spring amid tougher competition and soaring inflation that’s squeezing household budgets, heightening the urgency behind the video streaming services effort to launch a cheaper option with commercial interruptions. It could have been far worse, though, considering Netflix management released an April forecast calling for a loss of 2 million subscribers during the …

Netflix Q2 subscriber loss widens, but not as much as feared
2 years, 5 months ago

Netflix Q2 subscriber loss widens, but not as much as feared

Associated Press  

SAN FRANCISCO — Netflix shed almost 1 million subscribers during the spring amid tougher competition and soaring inflation that’s squeezing household budgets, heightening the urgency behind the video streaming service’s effort to launch a cheaper option with commercial interruptions. The April-June contraction of 970,000 accounts, announced Tuesday as part of Netflix’s second-quarter earnings report, is by far the largest quarterly …

One million viewers abandon Netflix
2 years, 5 months ago

One million viewers abandon Netflix

The Telegraph  

Netflix lost a million subscribers in the three months to June as it battled to retain customers in the face of stiff competition and rising living costs. The US streaming giant, which is responsible for popular shows such as Stranger Things, Bridgerton and Squid Game, reported subscriber numbers fell 1m between April and June as it struggled to stop the …

Watch The Show, Play The Game: Netflix Games Will Finally Have Some ‘Netflix’ In It
2 years, 6 months ago

Watch The Show, Play The Game: Netflix Games Will Finally Have Some ‘Netflix’ In It

ABP News  

When OTT giant Netflix announced that it would get into gaming in 2021, people's expectations were high. Titles like “This is a True Story” and “Into the Dead 2: Unleashed” got the service's gaming ball really rolling a few weeks ago, and recently at its Geekend Week event, Netflix finally made the move that many had expected from it at …

Netflix Is Getting Four New Games: Here Are All Names And Launch Date
2 years, 7 months ago

Netflix Is Getting Four New Games: Here Are All Names And Launch Date

News 18  

With an aim to expand its gaming lineup, video-streaming platform Netflix is adding four new games that can be downloaded directly from the Netflix mobile app. The new titles that have been launched include Dragon Up, Moonlighter, Townsmen – A Kingdom Rebuilt, and Exploding Kittens – The Game will be launched on May 31. With the new Dragon Up, users …

Netflix introduces four new games, know more
2 years, 7 months ago

Netflix introduces four new games, know more

India TV News  

With an aim to expand its gaming lineup, the video-streaming platform Netflix is adding four new games that can be downloaded directly from the Netflix mobile app. The new titles that have been launched include Dragon Up, Moonlighter, Townsmen - A Kingdom Rebuilt, and Exploding Kittens - The Game will be launched on May 31. With the new Dragon Up, …

Netflix and no chill: How the giant's loss of subscribers has shaken up the streaming industry
2 years, 8 months ago

Netflix and no chill: How the giant's loss of subscribers has shaken up the streaming industry

Firstpost  

Netflix’s performance could also cause rivals to reconsider their own international expansion plans, potentially making more targeted efforts overseas. “I would guess today they’re saying, ‘Maybe trees don’t grow to the skies.’” The media industry, worried about declining movie theater ticket sales and broadcast television ratings, has been reshaping itself on the fly to go all-in on streaming and compete …

Today’s Cache | Netflix bleeds
2 years, 8 months ago

Today’s Cache | Netflix bleeds

The Hindu  

Netflix’s first quarter results are out. The streaming giant lost 200,000 customers in the March ending quarter, the first time it has shed subscribers since 2011. The changes announced late Tuesday are designed to help the company regain momentum it lost over the past year, and hopefully assuage fears of the company’s shareholders. Reed Hastings, co-founder of Netflix, in his …

Netflix’s world has been turned upside down as stock plunges 35%
2 years, 8 months ago

Netflix’s world has been turned upside down as stock plunges 35%

CNN  

New York CNN Business — Call Eleven and Sheriff Hopper of “Stranger Things,” because Netflix’s world has been turned upside down. “The world’s changed.” The question for Netflix — once the untouchable king of streaming — has gone from “what’s next?” to “what now?” “How do they turn the ship around?” Netflix said Tuesday that it lost 200,000 subscribers in …

Netflix loses 200,000 subscribers in first quarter
2 years, 8 months ago

Netflix loses 200,000 subscribers in first quarter

LA Times  

After experiencing surging growth during the pandemic, the company that ushered in the streaming revolution finds itself in unfamiliar terrain. Netflix said Tuesday that it lost 200,000 subscribers in the first quarter, missing its own projections of adding 2.5 million customers and marking the first decline in more than a decade. “Reality set in.” Netflix faces growing competition from rival …

Netflix acquires ‘Stranger Things’ game publisher Next Games for €65 million
2 years, 10 months ago

Netflix acquires ‘Stranger Things’ game publisher Next Games for €65 million

The Hindu  

Netflix has agreed to buy Next Games, a mobile game developer and publisher, specialising in games based on entertainment franchises, for €65 million. The acquisition of the Finland-based company comes as Netflix plans to expand beyond its entertainment offerings and improve its mobile gaming experience, which the streaming giant announced late last year. Next Games, which was founded in 2013, …

Netflix Games: Nothing Netflix-y About It, Yet. OTT Giant Really Needs To Up Its Gaming Ante
3 years, 1 month ago

Netflix Games: Nothing Netflix-y About It, Yet. OTT Giant Really Needs To Up Its Gaming Ante

ABP News  

By Akriti Rana and Nimish Dubey Netflix is a mammoth of a name in the streaming business and the brand is now hoping to bring a similar sized success in its latest venture — gaming. Netflix recently stepped into the gaming arena and launched Netflix Games, which are basically games one can play on their mobile phones by logging in …

Netflix moves into gaming as five free games launch on its Android app
3 years, 2 months ago

Netflix moves into gaming as five free games launch on its Android app

Daily Mail  

Netflix is trying to break into the game subscription market by offering subscribers five free mobile games to play on Android phones. Expansion: Netflix is trying to break into the game subscription market by offering subscribers five free mobile games to play on Android phones LET THE GAMES BEGIN! HERE ARE NETFLIX'S FIVE GAMES AND HOW YOU CAN PLAY THEM …

Netflix rolls out mobile games to subscribers on Android
3 years, 2 months ago

Netflix rolls out mobile games to subscribers on Android

The Hindu  

Netflix Inc on Tuesday rolled out its mobile games globally to members with Android devices, exploring new ground as competition stiffens on the video streaming pioneer's home turf. Offering games for free to current subscribers echoes the strategy Netflix used when moving from a business of DVDs-by-mail to streaming movies. Netflix has already introduced its games like "Stranger Things: 1984", …

Let the games begin, Netflix
3 years, 5 months ago

Let the games begin, Netflix

The Hindu  

We have to admit, it was not too much of a surprise that Netflix is diving into gaming. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.” During a 2021 investor meeting, Greg Peters, Netflix’s Chief Product Officer, explained he is keen for the first phase of games …

Netflix confirms move into video games as its growth slows
3 years, 5 months ago

Netflix confirms move into video games as its growth slows

The Hindu  

Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. Netflix's net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 -- a time when the company was still rolling out more original programming as it branched out from licensing existing …

Netflix confirms move into video games as its growth slows
3 years, 5 months ago

Netflix confirms move into video games as its growth slows

Associated Press  

SAN RAMON, Calif. — Netflix reported its worst slowdown in subscriber growth in eight years as people emerge from their pandemic cocoons. Netflix’s net gain of 5.5 million subscribers through the first six months of this year represents its weakest first-half performance since 2013 -- a time when the company was still rolling out more original programming as it branched …

Netflix is trying to beat competitors by adding video games
3 years, 5 months ago

Netflix is trying to beat competitors by adding video games

CNN  

New York CNN Business — Netflix is the king of streaming with more than 200 million subscribers. Video games may seem like an odd match for Netflix, but with competitors like Disney quickly catching up, Netflix is looking to see if it can do to video games what it did to Hollywood. Video games are not only a multibillion dollar …

The most-watched Netflix shows: Why you should be skeptical
5 years, 2 months ago

The most-watched Netflix shows: Why you should be skeptical

LA Times  

In a shareholder letter last week, Netflix touted some recent programming wins. The irresistible temptation is to compare these figures to Nielsen ratings, which would make “Stranger Things,” with its audience of 64 million, just about the most popular scripted show on TV since the finale of “Friends.” Yes, Netflix is sharing more information about how many people are watching …

‘Stranger Things’ is Netflix’s hunt for a billion-dollar franchise
5 years, 6 months ago

‘Stranger Things’ is Netflix’s hunt for a billion-dollar franchise

Live Mint  

Los Angeles/ New York: Days before the July 4 holiday in the U.S., hundreds of fans of “Stranger Things” lined up along the beach in Santa Monica, California, to attend a fair modeled after the Netflix Inc. show. Over the past few weeks, Netflix has attached “Stranger Things” to Schwinn bikes, Nike shoes and Coke soft drinks -- all to …

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