5 years, 4 months ago
Old tales told in captivating new ways
China DailyJIN DING/CHINA DAILY Ticket sales for Ne Zha, a recently released domestic animation film, had reached 4.24 billion yuan by Wednesday, exceeding that of Avengers: Endgame. Besides, unlike the ticket sales champion and its runner-up, Ne Zha tells a story that is an integral part of traditional Chinese culture. That's partly why Ne Zha's daily ticket sales rose day by day in the first few days. In other words, Ne Zha's success lies, to a large extent, on its ability to make traditional Chinese culture relevant to modern society.
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