McDonald’s launches a $5 Meal Deal as inflation-weary consumers ditch fast-food
The IndependentThe latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy McDonald’s is set to introduce a $5 Meal Deal in an attempt to lure customers back to stores amid an inflation-driven, cost-of-living crisis. A standard McDonald’s Quarter Pounder with cheese meal now costs an estimated $11.99 - up from $5.39 a decade ago, according to personal finance site FinanceBuzz. McDonald’s global sales have declined over the past year "I think it’s important to recognize that all income cohorts are seeking value," Mr Kempczinski said. “What we don’t have in the US right now is a national value platform.” McDonald’s shares rose 2.7 per cent on Friday following the $5 Meal Deal news, its highest daily increase since January 2023.