How NBC is broadcasting the most unique opening ceremony in Olympic history
New York TimesFollow our Olympics coverage from the Paris Games. When asked how he was approaching the most unique opening ceremony in the history of the Olympic Games — an audacious plan featuring more than 10,000 Olympic athletes traveling down the River Seine on team boats as part of a 3.7-mile route crossing the heart of Paris, passing through some of its most famed bridges and landmarks, and concluding in front of the Trocadéro — NBC Olympics prime-time producer Rob Hyland sounded like a man about to embark on a whitewater rafting adventure. So other than that, it’s going to be perfect.” NBC and Peacock’s coverage of the Paris opening ceremony on Friday has the potential to be unlike anything we’ve ever seen from an Olympics. The 2022 Beijing Winter Olympics opening ceremony across multiple platforms had a total audience delivery of 16 million viewers, the lowest opening ceremony viewership in NBC’s history. NBC’s broadcast of the Tokyo Games opening ceremony in July 2021 drew 17 million viewers, which at the time was the smallest U.S. television audience for the event in three decades.
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