A PBR Seltzer Spiked With THC Hits Shelves, Aiming At The 'Canna-Curious'
NPRA PBR Seltzer Spiked With THC Hits Shelves, Aiming At The 'Canna-Curious' Enlarge this image toggle caption Pabst Labs Pabst Labs Cans of lemon seltzer spiked with the psychoactive ingredient in cannabis – and branded with the famous Pabst Blue Ribbon logo — are rolling out in California, in a new sign of the growth of THC-infused drinks. It's aimed at what Rick Maturo, Nielsen's associate director of client services for cannabis practice, calls the "canna-curious" — people who might have some experience with marijuana, but aren't frequent users. Sponsor Message Another factor, Maturo says, is that PBR's loyal drinkers are less likely to have a negative reaction to the THC connection than customers of bigger mainstream brands. Pabst Blue Ribbon, for instance, can't hold a cannabis license "because it's not federally legal," Faicol says.
History of this topic
Hipsters rejoice: There’s now a Pabst Blue Ribbon-branded cannabis drink
LA TimesDiscover Related
