Fuzzy math: Democrats spend big to draw small-dollar donors
Associated PressWASHINGTON — Montana Gov. “You spend $60 on Facebook right now to get a $1 donor,” Bullock said last week while campaigning in Iowa, referring to the 130,000 donor threshold that is one of the requirements to reach the debate stage in Houston next month. “We’re getting to the cutoff point for a lot of lower-tier candidates,” said Tim Lim, a digital strategist and fundraiser who worked on Hillary Clinton’s 2016 campaign. “It forces campaigns to over millions of dollars to Facebook — the same platform that let the Russians interfere in 2016,” said Colorado Sen. Michael Bennet, who won’t make the September stage and plans to campaign in early voting states instead. “Kirsten is working hard, traveling and investing on television to be on the stage, so that her voice can be heard.” Though the rules have helped deplete some candidates’ campaign accounts, they’ve yielded a massive payday for Democratic consultants, with some online fundraising programs costing as much as $90 per dollar raised, campaign aides say.