Almost 1M Brits have cancelled streaming subscriptions

Almost one million Brits have cancelled their subscriptions to video streaming services so far this year amid the cost-of-living crisis, a new report reveals. British households are giving up on services including Netflix, Amazon Prime Video and Disney+ to pay for energy, food and mortgage bills UK HOUSEHOLDS DITCH VIDEO STREAMING IN 2022 January-March: 215,000 April-June: 488,000 July-September: 234,000 Total: 937,000 Figures are the fall in the number of UK households subscribed to at least one video streaming service. Between July and September 2022, the number of British households subscribed to at least one video streaming service fell to 16.18 million – a drop of 234,000 compared to the quarter prior. Despite being the world's biggest streaming service, in the UK, Netflix took just a 2.1 per cent share of new subscribers from July and September The third quarter saw the release of two hugely-anticipated series, Lord of the Rings: The Rings of Power on Prime Video, and the Game of Thrones prequel, House of the Dragon, available on NOW. Pictured, Morfydd Clark in a scene from 'The Lord of the Rings: The Rings of Power' on Amazon Prime Video This image released by HBO Max shows Matt Smith as Prince Daemon Targaryen in a scene from 'House of the Dragon', a prequel to 'Game of Thrones' While UK households are increasingly giving up streaming services, the number of overall subscriptions is actually rising.