India’s media and entertainment industry poised to outpace global growth, hit ₹3.65 trillion by 2028
2 weeks, 1 day ago

India’s media and entertainment industry poised to outpace global growth, hit ₹3.65 trillion by 2028

Live Mint  

India’s media and entertainment sector is poised to grow at a compound annual growth rate of 8.3%, reaching ₹3.65 trillion by 2028, far outpacing the global growth rate of 4.6%, according to PwC India’s report, Global Entertainment & Media Outlook 2024–28: India Perspective. Bolstered by India’s economic expansion and rising consumption, the advertising market is expected to grow at a 9.4% CAGR, from ₹1.01 trillion in 2023 to ₹1.58 trillion by 2028—1.4 times the global average. Read this | Smaller OTT platforms cash in on regional movie acquisitions as bigger players go slow; build on originals “India’s entertainment and media sector is on the cusp of a major transformation. While global print advertising revenues are declining at a CAGR of 2.6%, India’s print market is expected to grow at a modest 3%, solidifying its position as the world’s third-largest print market by 2028.

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