Rajinikanth's episode of Into The Wild With Bear Grylls to be launched first on OTT app

Discovery channel has entered the OTT market with the launch of a streaming app Discovery Plus. Superstar Rajinikanth's episode of Into The Wild With Bear Grylls will be launched first on Discovery Plus. Discovery Plus, being touted as India's first aggregated real-life entertainment streaming app, will offer over 40 genres including science, adventure, food, and lifestyle, in eight languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi. The much-anticipated Rajinikanth's TV debut show Into The Wild With Bear Grylls will be launched first on Discovery Plus at 6:00 a.m. on March 23 before the television premiere which is at 8:00 p.m. "The consumer is spoilt for choice in the scripted content space but doesn't have a dedicated offering in the unscripted space - a place we intend to fill with the launch of Discovery Plus," said, Megha Tata, Managing Director - South Asia, Discovery, adding: "Our large global library of 3,00,000 hours of premium content and expertise in owning passionate communities will give us a huge competitive advantage in the digital domain."