Amazon to offer Iceland food after deal with supermarket chain
The IndependentGet the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Amazon Prime customers will be able to buy products from supermarket Iceland through the online giant’s website after the two companies signed a deal. “Our new partnership with Iceland offers customers an even bigger selection of great value groceries on Amazon, with lots of delivery options available for Prime members,” said Amazon’s UK country manager John Boumphrey. Iceland’s chief customer and digital officer David Devany said: “We’re committed to helping our customers shop the way they want and access our great value products whenever they need them most. “This is also an exciting opportunity for us to introduce new shoppers to the benefits of shopping with Iceland.” Amazon also said that it had a new branch of its physical grocery store – called Amazon Fresh – in London’s Liverpool Street.