Streaming and pay TV: Bad economic times could make the battle for bucks that much tougher
CNNNew York CNN Business — Even in the best of times, the seemingly endless options of new streaming services were going to force consumers to make difficult choices about their sources of entertainment. Those challenges come as CNN’s parent company WarnerMedia becomes the latest major player to brave the streaming wars with HBO Max, which also happens to be the priciest studio-offered service. “Naturally, consumers are going to be careful about what subscription services they commit to now,” Zak Shaikh, vice president of programming and entertainment at research-based media firm, Magid, told CNN Business. Traditional operators have already seen their models compromised, as subscribers engage in what’s known as “cord cutting” — dropping pricey monthly bills to access content by other means.