From the India Today archives (2015) | Air pollution: What Delhi could learn from Beijing
India TodayFor two weeks in the winter of 2013, Beijingers awoke every day to poisonous, smoggy skies. The first had come a year earlier, in the autumn of 2011, when he started what may well come to be remembered as China's first-ever public awareness campaign against air pollution. "People knew very little about what PM2.5 was until he mentioned it on his Weibo," Fang Yuan, an energetic clean air campaigner for Greenpeace China, told INDIA TODAY. This prompted Pan to post a second tweet-his Weibo followers had, in the past year, more than doubled to 17 million-declaring that "the participation of every citizen is required for controlling air pollution". The study also found that if the government simply brought air pollution down to its already agreed national standards, "41 premature deaths per 100,000 people could be avoided".