Netflix Testing New AI Search Engine To Help Users Find Shows, Movies

Netflix is testing new search technology for subscribers that employs artificial intelligence to help them find TV shows and movies, expanding its use of the technology. The OpenAI-powered search engine lets customers look for shows using far more specific terms, including the subscriber’s mood, for example, the company said. Netflix has long used artificial intelligence and machine learning for certain purposes, like its vaunted recommendation algorithm, which pushes titles based on a customer’s viewing history. Co-Chief Executive Officer Ted Sarandos has said AI will help improve filmmaking but won’t replace creative personnel like screenwriters and actors.