Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania
1 year, 5 months ago

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. If that's too low-brow, perhaps you'd be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150. Ahead of Friday's U.S. release of the “Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. “When a brand owns something as iconic as the color pink, it's good news and bad news," said Marc Rosenberg, a Chicago-based toy consultant who led the global marketing teams for Hasbro's brands like Furby, GigaPets, and Hit Clips. Then there's the mixed social media reviews for the “Pink Burger” offered by Burger King’s franchisee in Brazil.

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History of this topic

Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box office
1 month ago

Wicked tries to harness Barbie's marketing magic in the hopes of defying gravity at the box office

ABC  

When Greta Gerwig's Barbie surpassed the $1 billion mark at the global box office, its tireless, unashamedly pink marketing campaign was hailed as a masterclass. Capturing the Zeitgeist Graeme Hughes, a business and consumer expert from Griffith University, says when it comes to Wicked's marketing campaign, "there are a lot of parallels with Barbie". Karen Ferry, an executive creative director …

‘Barbie’s’ influence hasn’t slowed down. Pink Crocs and gender equality, anyone?
1 year ago

‘Barbie’s’ influence hasn’t slowed down. Pink Crocs and gender equality, anyone?

LA Times  

One of the earlier images released of Margot Robbie as Barbie before the film premiered in July and went on to create a lifestyle sensation. The trailer promised that “if you love Barbie,” and “if you hate Barbie,” then “this movie is for you.” For those put off by Stereotypical Barbie’s straight blond hair, white skin and impossible figure, the …

Barbie movie merchandise: From Barbie dolls to a Zara collaboration
1 year, 4 months ago

Barbie movie merchandise: From Barbie dolls to a Zara collaboration

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Buy now Barbie Mattel draped dress: £99.99, Zara.com open image in gallery This …

Mattel launches Weird Barbie doll based on Barbie The Movie
1 year, 4 months ago

Mattel launches Weird Barbie doll based on Barbie The Movie

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. But the good news is it’s now possible to relive some of your …

Barbie has made $1b at the global box office. Experts are crediting its 'masterclass' marketing campaign
1 year, 4 months ago

Barbie has made $1b at the global box office. Experts are crediting its 'masterclass' marketing campaign

ABC  

Barbie has surpassed $1 billion at the global box office just three weeks after its release – and it's on track to become the biggest movie of the year. Barbie was already an iconic piece of intellectual property, but experts say those behind the film did not rest on their laurels, and they credit its "masterclass" marketing campaign for its …

Funeral Homes Come Up With Hot Pink Coffins To Meet The Barbiecore Trend
1 year, 4 months ago

Funeral Homes Come Up With Hot Pink Coffins To Meet The Barbiecore Trend

News 18  

The movie Barbie, featuring Margot Robbie and Ryan Gosling, has been captivating audiences globally. According to reports from NY Post, a company named Olivares Funeral Home has introduced Barbie-themed coffins, promoting pink coffins with the catchy slogan, “So you can rest like Barbie.” In the promotional clip, the company states, “This coffin, with its striking bright pink colour, represents the …

From Barbie to millennial pink, the cultural phenomenon behind the color that sells
1 year, 5 months ago

From Barbie to millennial pink, the cultural phenomenon behind the color that sells

Associated Press  

when you shop for summer clothes. The color has been a crucial detail for films and television — from that scene in “Funny Face,” to Elle Woods sporting her iconic head-to-toe vibrant pink courtroom outfit in 2001’s “Legally Blonde,” to “The Marvelous Mrs. Maisel,” where the shades of pink in costuming play a symbolic role in the final season. She …

Barbie movie review: Greta Gerwig plays around with a smart satire, Margot Robbie and Ryan Gosling have too much fun
1 year, 5 months ago

Barbie movie review: Greta Gerwig plays around with a smart satire, Margot Robbie and Ryan Gosling have too much fun

Hindustan Times  

If there's one thing that the promos of Greta Gerwig's Barbie movie have made it clear consistently, it's that the narrative is far cleverer than what it lets on. Margot Robbie as Barbie in Greta Gerwig's film Having said that, one can't deny the ingenious thought that's gone into the writing of Barbie by Greta and her husband Noah Baumbach. …

De Los readers reflect on their complicated relationship with Barbie
1 year, 5 months ago

De Los readers reflect on their complicated relationship with Barbie

LA Times  

For decades, Barbie has been a household name and central to the childhoods of many. “Mostly scenarios I saw from the novelas my parents would watch.” Above all, the Barbie doll made Romero believe that she, too, could live in a Barbie world. “They also inspired me to believe that one day I could own a beach house, drive around …

Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania
1 year, 5 months ago

Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania

Associated Press  

NEW YORK — Pink sauce on that Burger King burger? If that’s too low-brow, perhaps you’d be interested in hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead, selling at Neiman Marcus for a cool $2,150. Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 …

Matt Gaetz’s wife calls for Barbie boycott while posting photos of her posing in pink on red carpet
1 year, 5 months ago

Matt Gaetz’s wife calls for Barbie boycott while posting photos of her posing in pink on red carpet

The Independent  

Sign up for the daily Inside Washington email for exclusive US coverage and analysis sent to your inbox Get our free Inside Washington email Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Please try again later {{ /verifyErrors }} Matt …

The 14 pinkest Barbiecore destinations where you can stay in a real life Dreamhouse
1 year, 5 months ago

The 14 pinkest Barbiecore destinations where you can stay in a real life Dreamhouse

The Independent  

Sign up to Simon Calder’s free travel email for expert advice and money-saving discounts Get Simon Calder’s Travel email Get Simon Calder’s Travel email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The Bahamas Best for: Beach Barbie open image in gallery Pastel sands and turquoise water on the Bahamas’ Pink Sand …

TikTokers are showing off pink outfits they’re going to wear to watch Barbie movie
1 year, 5 months ago

TikTokers are showing off pink outfits they’re going to wear to watch Barbie movie

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Why is pink so controversial?
1 year, 5 months ago

Why is pink so controversial?

BBC  

The colour pink and how the new Barbie film might subvert our expectations Warner Bros Margot Robbie in Greta Gerwig's new film Barbie Despite long being associated with submission and passivity, the colour pink has been reclaimed, symbolising subversiveness – which is embraced in the new Barbie film, writes Clare Thorp. "My father was born in 1925, he's a military …

Subversive, smart and pink all over: What to know about the ‘Barbie’ movie
1 year, 5 months ago

Subversive, smart and pink all over: What to know about the ‘Barbie’ movie

LA Times  

If everything seems a little more pink lately, you can thank — and/or blame — Barbie. The Greta Gerwig-directed “Barbie” movie, starring Margot Robbie as the titular doll and Ryan Gosling as Ken, heads to theaters July 21 following a promo blitz that ranges from insurance commercials to a real-life Malibu Dreamhouse on Airbnb. The “Barbie” movie showcases Gosling in …

Ken is hosting free stays in Barbie’s pink Malibu dreamhouse on Airbnb
1 year, 5 months ago

Ken is hosting free stays in Barbie’s pink Malibu dreamhouse on Airbnb

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Barbie cast dressed in ‘sad beige’ outfits sparks hilarious reactions: ‘Why is Margot the only one in pink?’
1 year, 5 months ago

Barbie cast dressed in ‘sad beige’ outfits sparks hilarious reactions: ‘Why is Margot the only one in pink?’

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Did the 'Barbie' movie really cause a run on pink paint? Let's get the full picture
1 year, 6 months ago

Did the 'Barbie' movie really cause a run on pink paint? Let's get the full picture

NPR  

Did the 'Barbie' movie really cause a run on pink paint? Let's get the full picture Enlarge this image toggle caption Warner Bros. Entertainment Warner Bros. Entertainment As any Barbie fan knows, life in plastic is fantastic — and also very pink. She said construction of the expansive, rosy-hued Barbieland — at Warner Bros. Studios in Leavesden, England — had …

‘Barbie’ production emptied a company’s worldwide supply of pink paint
1 year, 6 months ago

‘Barbie’ production emptied a company’s worldwide supply of pink paint

LA Times  

Margot Robbie as Barbie on the very pink set of “Barbie.” If you’re going to make a Barbie movie, make it pink — very pink — so pink that it will wipe out an entire company’s global supply of pink paint. That’s exactly what happened during production of the new Warner Bros. “Barbie” film, according to the company that supplied …

How to wear the Barbiecore trend, according to Khloe Kardashian
2 years, 3 months ago

How to wear the Barbiecore trend, according to Khloe Kardashian

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

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