Social media and private partnership: inside the changes at India's space agency
1 year, 2 months ago

Social media and private partnership: inside the changes at India's space agency

The Hindu  

When the Indian Space Research Organization's Chandrayaan-3 mission landed on the moon, more than 8 million people tuned in for the event's YouTube live-stream - a record for the site. "The point is to be open and engage the next generation," said BHM Darukesha 49, who drafts and manages ISRO's social media posts. "Private industry does not need help, they need predictability," said D S Govindrajan, president of Aniara Communications, which provides satellite services for emerging markets. Above and beyond From its humble beginnings - stories of scientists' using a church as a "mission control room" for the agency's first launch and transporting rocket parts by bicycle are legendary in the country - ISRO has hit recent highs, becoming the first nation to land a rover on the moon's south pole. "He wants space to do what India has been able to do with IT," a person familiar with discussions between the prime minister's office and the industry said.

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