
Zomato working on two new initiatives in bid to increase revenue and profitability
Live MintNew Delhi: Zomato Media Pvt. Ltd is working on two new initiatives—Zomato Red and Zomato Infrastructure Services—to boost revenue and profitability as part of its plan to turn around the company. Zomato, which generated net revenue of $4 million in October, is expected to reach annual sales of $50-60 million by March 2017, largely on the back of strong online delivery business and table reservation segment, co-founder and chief executive Deepinder Goyal said in an interview. Under Zomato Infrastructure Services, the company will create kitchen spaces in areas where there isn’t adequate supply of good restaurants and will allow restaurants and iconic brands to prepare and deliver food exclusively for Zomato through these kitchens. Zomato will also roll out a membership feature called Zomato Red allowing consumers to buy a yearly/semi-annual subscription to get exclusive offers like happy hours for drinks at various pubs and restaurants.
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