IPL Media Rights sold to 2 broadcasters for TV and digital for Rs 44,075 crore for 410 matches in 2023-27 cycle
2 years, 6 months ago

IPL Media Rights sold to 2 broadcasters for TV and digital for Rs 44,075 crore for 410 matches in 2023-27 cycle

India Today  

The IPL media rights e-auction lived up to the hype of the market experts as the Board of Control for Cricket in India is set for a windfall with the rights for TV and digital for broadcast in the Indian subcontinent going for Rs 44,075 crore on Monday, June 13. The BCCI has gotten richer by Rs 44,075 crore for 410 matches in the upcoming 5 year-cycle with the sale of the TV and digital rights for the Indian subcontinent only. Put together, the total value of IPL media rights for the 2023-27 cycle is expected to get closer to Rs 50,000 crore, more than 3 times the money that Star India paid for the TV and digital rights in 2017. Star India had made a composite winning bid despite Facebook emerging as the highest bidder with Rs 3,900 crore for digital rights for 2018-22 cycle.

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