Back to square one? Trump decision still weighs on Facebook
Associated PressSuppose you were Mark Zuckerberg, recently ordered by an advisory board to decide how long former President Donald Trump should stay banned from Facebook. Facebook’s quasi-independent oversight board last week said the company was justified in suspending Trump because of his role in inciting deadly violence at the U.S. Capitol on Jan. 6. While many Americans might look to Facebook’s final decision as a “thumbs up” or “thumbs down” on Trump, the approach the company takes could also affect its relationship with users around the world and their local and national political leaders, said David Kaye, a former United Nations special rapporteur on free speech. “They kind of are backed into being on Facebook whether they like it or not.” Taylor said major marketers did get the company’s attention last summer when they launched a boycott pushing Facebook to take a stronger stand against hate speech, but those big brands — from Starbucks to Unilever — still accounted for less than 1% of Facebook’s revenue in the U.S. “Facebook in particular has tons of small and mid-sized businesses that don’t even enter into these big political conversations,” Taylor said.